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What is the best tool to use to respond to potential customers?
A business posts and runs ad campaigns frequently and gels inquiries from people. The business wants to be able to follow up with each person individually and track communications with them. What is the best tool to use to respond to potential customers?A . Page Inbox to read and respond...
Which campaign objective should the company use to accomplish this goal?
An e-commerce company launches a new website. The company wants to build a campaign that optimizes for the audience to take a specific action when visiting the website. Which campaign objective should the company use to accomplish this goal?A . Conversions B. Engagement C. Reach D. TrafficView AnswerAnswer: A
What solution should the business try?
A business only has high-quality photos as creative assets. It's interested in testing video ads but doesn't have resources to create them . What solution should the business try?A . Slideshow B. Single image C. Instant Experience D. Carousel E. StoriesView AnswerAnswer: A
Which two ad placement options are available on Instagram? Choose all that apply.
Which two ad placement options are available on Instagram? Choose all that apply.A . Stories B. Right column C. Marketplace D. FeedView AnswerAnswer: A,D
When you begin a new campaign on Ads Manager, what is the first step in the process?
When you begin a new campaign on Ads Manager, what is the first step in the process?A . Select where ads will be seen through placements B. Create a Lookalike Audience based on website visitors C. Produce the right creative for the campaign D. Align your marketing goal with a...
Which action would the business want its customers to take?
A business selects Engagement as its campaign objective. Which action would the business want its customers to take?A . Like a post B. Visit its website C. Remember an ad D. Make a purchaseView AnswerAnswer: A
What are two key features of WhatsApp? (Choose 2)
What are two key features of WhatsApp? (Choose 2)A . End-to-end encryption B. Ad placements C. Business details D. Free messaging and video callsView AnswerAnswer: A D
What is a valid reason that an ad would be rejected by Facebook?
What is a valid reason that an ad would be rejected by Facebook?A . An image within the ad focused on individual body parts B. Lead ads were used to receive email, first name and phone number C. The ad used a video ad that was originally created for television...
What are the benefits of Facebook pixel? (Choose all that apply)
What are the benefits of Facebook pixel? (Choose all that apply)A . Helps advertisers reach the right people B. Measures the results of an ad across devices C. Measures in-app activity D. Helps advertisers to create ad mock-upsView AnswerAnswer: A B C
How should the advertiser design their ads?
An advertiser is launching a new brand and wants to increase brand recognition How should the advertiser design their ads?A . Use ads that require sound on B. Introduce brand in the first 3s C. Use only static images for easier recall D. Introduce brand in the last 3sView AnswerAnswer:...
