What reporting options are available as part of analytics within SAP Marketing Cloud? Note: There are 2 correct answers to this question.
- A . Analytics Stories
- B . System reports
- C . Consumer reports
- D . Operational reports
Your marketers are each responsible for different regions and should only have access to the contacts in their own market .
How can you implement this data access control? Note: There are 2 correct answers to this question.
- A . Maintain the marketing permissions.
- B . Maintain the communication user.
- C . Maintain the business roles.
- D . Maintain the marketing areas.
You can perform extensibility on SAP Marketing Cloud with the help of the following activities: Export standard or custom business object tables to an SAP HANA system. Export an existing graphical calculation view along with the associated views and tables. Import the calculation views that are modeled in an SAP HANA system.
Which app can you use to do these activities?
- A . User ListsCampaign Execution Whitelist
- B . Campaign Execution WhitelistSender Profiles
- C . Maintain Certificate Trust ListContent Studio
- D . Campaign Execution BlacklistSender Profiles
You are launching a campaign to update the marketing permissions of all your customers .
Which of the following content types can you use? Note: There are 3 correct answers to this question.
- A . Forms
- B . Landing pages
- C . LINE messages
- D . Push notifications
- E . E-mails
Your customer is running trigger-based campaigns based on event registrations, and needs to change the content and target group within the campaign .
What are the correct steps to execute?
- A . Pause existing campaign and resume existing campaign
- B . Stop existing campaign and create a new campaign
- C . Stop existing campaign and create a campaign template
- D . Pause existing campaign and create a new campaign
When working with the Lead Nurture Stream app, you can define multiple lead stages and multiple campaigns for each stage .
What is the maximum number of stages that can be defined and the maximum number of campaigns per stage?
- A . Seven stages and each stage can have a maximum of 15 campaigns.
- B . Three stages and each stage can have a maximum of 10 campaigns.
- C . As many as required and each stage can have a maximum of 15 campaigns.
- D . Five stages and each stage can have a maximum of 10 campaigns.
Which of the following statements describe Account Based Marketing? Note: There are 2 correct answers to this question.
- A . As a precondition, you need success data of externally executed campaigns in SAP Marketing Cloud system.
- B . Engagement with accounts and contacts is possible via personalized campaigns executed in SAP Marketing Cloud.
- C . It is a strategy that coordinates marketing and sales activities to drive business growth with a targeted set of accounts.
- D . Engagement with accounts and contacts is possible only via third party executed campaigns.
You want to modify the creation of the best record.
What are the correct steps to implement the custom logic? Note: There are 3 correct answers to this question.
- A . Create filter conditions via Live Target Groups.
- B . Export in Manage Your Solution by creating a change project.
- C . Test custom logic using predefined test variants.
- D . Publish an implementation description to your test system.
- E . Create an implementation description using ABAP for key users
Which Core Data Services (CDS) view types are typically called by analytical tools such as SAP Analytics Cloud or the Query Browser?
- A . Basic views
- B . Consumption views
- C . Reuse views
- D . Composite views
You are loading accounts and contacts originating in SAP S/4HANA into your SAP Marketing Cloud system .
What is the required configuration to distinguish these entities?
- A . Define a function for accounts and contacts.
- B . Define a team member role for accounts and contacts.
- C . Define different ID origins for accounts and contacts from SAP S/4HANA.
- D . Define one ID origin and one additional ID for accounts and contacts from SAP S/4HANA.
From which systems can you perform initial and delta loads of customers, contacts, and consumers into SAP Marketing Cloud?
- A . SAP ERP 6.0 or higher
- B . SAP Supplier Relationship Management
- C . SAP Customer Relationship Management
- D . SAP Solution Manager
- E . SAP Cloud for Customer
What actions can be used to rebuild the dynamic target group in SAP Marketing Cloud? Note: There are 2 correct answers to this question.
- A . Target group release
- B . Target group assignment
- C . Campaign execution
- D . Marketing application jobs
You want to create an engagement score that behaves differently depending on the country the contact comes from and the timestamps of the interactions .
Which rules allow you to meet your requirements with one score? Note: There are 2 correct answers to this question.
- A . If a rule consists of more than one condition, they are always logically combined by OR.
- B . If two rule models with the same validity are active, no rule model is executed.
- C . The system automatically detects the context where the score is executed and selects the best-fitting rule model for score calculation.
- D . A score can have more than one rule model, because rules can have different validity and application scope.
Your customer is a manufacturer that currently executes campaigns for both B2B and B2C contacts .
Which system flags store the business relationships of these contacts? Note: There are 2 correct answers to this question.
- A . SAPCRMBusinessPartnerld
- B . IsConsumer
- C . IsContact
- D . SAPERPAccountld
Which of the following parameters can be defined for a campaign in the lead nurture stream? Note: There are 3 correct answers to this question.
- A . Exclusion criteria
- B . Segmentation Model
- C . Create interaction
- D . Skip campaing
- E . Whait period
A B2B company did a redistribution in their SAP ERP system where each account received a new account team member. They need to change the data within SAP Marketing Cloud in order to continue their current campaigns .
What Odata Services should be used to perform the update? Note: There are 2 correct answers to this question.
- A . API_MKT_CONTACT_SRV
- B . API_MKT_INTERACTION_SRV
- C . API_MKT_CMPGN_SUCCESS_IMPORT_SRV
- D . CUAN_BUSINESS_PARTNER_IMPORT_SRV
How does SAP Marketing Cloud support services with long term agreements? Note: There are 2 correct answers to this question.
- A . By grouping marketing objects, such as programs and campaigns
- B . By allocating budget for marketing activities and plan budgets
- C . By triggering up-selling to higher valued product bundles
- D . By running campaigns to prolong contracts
Your customer wants to use a set of attributes for segmentation. The attributes are available in an existing data source .
Which configuration app can you use to assign the existing data source?
- A . Key Mapping of Segmentation Objects
- B . Assign to Segmentation
- C . Segmentation Objects and Attributes
- D . Data Sources
A company plans their budget for each brand by country, region, industry, and media types. For this company, the manufacturing industry is not relevant for the Bahamas. Assume that the relevant marketing areas, media types, and custom dimensions have been created.
What are some key steps to consider when you are creating the planning model for this company? Note: There are 2 correct answers to this question.
- A . Assign media types to the lowest level of the planning hierarchy.
- B . Define industries by country using the Dimension Relationships app.
- C . Select relevant standard and custom dimensions and select the option to use media types.
- D . Ensure that markets are defined and their values are maintained in the system.
You want to restrict users from accessing customer data based on the customer country. The attributes required are in the interaction contact data source.
Where can you add the filter?
- A . Key mapping of segmentation objects
- B . Segmentation profiles
- C . Segmentation objects and attributes
- D . Data sources
You want to change an attribute label in segmentation to make it more user friendly .
How can you do this?
- A . Choose the relevant data source for the segmentation object and add the desired attribute label.
- B . Change the attribute label in the Manage Your Solution app.
- C . Choose the segmentation profile in the Segmentation Configuration app and change the attribute label.
- D . Change the attribute label directly in the Segmentation Models app.
You have defined several marketing areas for campaign execution in your SAP Marketing Cloud system .
What steps do you have to execute to send birthday e-mails to all contacts across those marketing areas?
- A . Create Target Groups, Campaigns, and Content by marketing area and communication category.
- B . Create one Target Group, Campaign, and Content for all marketing areas.
- C . Create Target Groups, Campaigns, and Content by marketing area.
- D . Create Target Groups, Campaign templates, and Content templates by marketing area.
In SAP Marketing Cloud, what SAP Fiori application can you use to detect problems when integrating SAP Marketing Cloud with SAP Sales Cloud?
- A . Data File Load
- B . Import Monitor
- C . Browse Contact Data
- D . Marketing Application Jobs
When the system processes imported contact data and uses it to build best records and enrich contacts, it normally uses a matching origin ID or an identification-relevant ID .
Which parameters can be combined to match the datasets if these are not available?
- A . Additional ID and the contact’s address
- B . Additional ID and the contact’s full name
- C . Shareable ID and the contact’s full name
- D . Shareable ID and Additional ID
You want to adapt or extend the standard reporting options .
What underlying technology is used for this?
- A . Custom CDS views
- B . Analytics Stories
- C . Operational Reports
- D . Custom Analytical Queries
Which application can be used to perform the following tasks? View import messages across the landscape and decide what action to take. Correct errors in the Marketing or in the source systems in a timely fashion and restart imports. Analyze imports and messages by multiple dimensions, and quickly resolve issues. Identify system issues that may have been previously hidden.
- A . Data Load Monitor
- B . Browse Contact Data
- C . Import Monitor
- D . Application Log
When importing actual data from SAP ERP, where is the data associated to the campaign shown?
- A . Content area
- B . Spend area
- C . Collaboration area
- D . Performance area
You need to create a new custom report that contains information from two different data sources .
Which apps would you use to create this?
- A . Import DataCustom Analytical QueriesExport Software Collection
- B . Custom CDS ViewsView BrowserExport Software Collection
- C . Custom CDS ViewsCustom Analytical QueriesExport Software Collection
- D . Import DataView BrowserExport Software Collection
Your customer wants to integrate consumer master data from multiple source systems with differing data quality .
What should you do to ensure that the most reliable data sources are given preference when the Best Record is built in SAP Marketing Cloud?
- A . Make sure the source system is sending the Validation Status attribute.
- B . Set up a communication medium for each source system.
- C . Load the more reliable data sources before other ones.
- D . Configure the priority for each origin of contact ID.
You want to bring multiple branches together for a campaign and simplify it by merging .
What are the important points to consider when using this functionality? Note: There are 2 correct answers to this question.
- A . As soon as one contact enters a No-branch, the contact cannot move back to the corresponding Yes-branch.
- B . You can merge branches in the Campaign Designer irrespective of the e-mail sent in the original branches.
- C . As soon as one contact enters a No-branch, the contact can move back to the corresponding Yes-branch.
- D . Merged branches are always combined with an OR condition.