Rivalry between suppliers is more likely to be intense in which of the following situations?
A . 1 and 2 only
B . 2 and 4 only
C . 1 and 3 only
D . 1 and 4 only
Answer: B
Explanation:
Intense rivalry occurs when suppliers are equally balanced and face high barriers to exit, leading to aggressive competition to retain market share, as described in Porter’s Five Forces model.
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