Marketo MCE Marketo Certified Expert Exam Online Training
Marketo MCE Online Training
The questions for MCE were last updated at May 09,2025.
- Exam Code: MCE
- Exam Name: Marketo Certified Expert Exam
- Certification Provider: Marketo
- Latest update: May 09,2025
By using tokens in an email, a marketer wants to make an email more relevant to a list of 253 recipients from different organizations.
What is an incorrect use of tokens in this situation?
- A . Lead token for a Custom Field value
- B . System token for the Unsubscribe Link
- C . My token for a lead’s Company Name
- D . System token for the Web View Link
A lead is deemed sales ready.
What is an appropriate method to communicate this to sales?
- A . Update lead acquisition program
- B . Send the lead an alert
- C . Update lead status
- D . Marketing suspend the lead
C
Explanation:
Reference: https://nation.marketo.com/t5/Certification-Study-Group/Certification-Question/gpm-p/225351
What is the difference between hard bounces and soft bounces?
- A . A hard bounce happens when an email is rejected by a spam filter; a soft bounce means an email address is invalid.
- B . A hard bounce renders a lead email address invalid; a soft bounce gets automatically resolved within a few days.
- C . A soft bounce renders a lead email address invalid; a hard bounce gets automatically resolved within a few days.
- D . A soft bounce happens when an email is rejected by a spam filter; a hard bounce means an email address is invalid.
B
Explanation:
Reference: https://docs.marketo.com/display/public/DOCS/Hard+and+Soft+Bounces+in+Email
A marketer has created a Smart Campaign with the Flow displayed in the screenshot:
Which attribute(s) will be updated if a Lead is running through the Flow and all Choices except the Default Choice would match?
- A . The attribute ‘Topics of Interest’ will be updated. ‘Region’ & ‘Profile Type’ won’t get an update.
- B . All attributes will be updated.
- C . The attribute ‘Region’ will be updated. ‘Profile Type’ & ‘Topics of Interest’ won’t get an update.
- D . The attribute ‘Profile Type’ will be updated. ‘Region’ & ‘Topics of Interest’ won’t get an update.
HOTSPOT
A company has never done lead scoring before and wants to build a scoring model.
Match each stakeholder to the most appropriate type of insight the stakeholder can provide during model development.
Answer options may be used more than once or not at all.
The marketing department of a technology company believes the use of “Servers” in the subject line will increase open rates of an email. To prove this, an A/B test will be utilized.
Given the screenshot:
In which component of the Control Panel will the schedule for the email be set?
- A . Add A/B Test
- B . Schedule
- C . New Email
- D . Edit Smart List
C
Explanation:
Reference: https://gosolomon.com/mce-study-guide-program-fundamentals/
Which two behaviors can be tracked with Munchkin code? (Choose two.)
- A . Web page visits
- B . Web page clicks
- C . Social media activity
- D . Web page bookmarks
- E . Average time spent on site
A,E
Explanation:
Reference: https://docs.marketo.com/display/public/DOCS/Add+Munchkin+Tracking+Code+to+Your+ Website
The email marketing manager wants to reset the score for all leads who have been unengaged.
Which value in the CHANGE SCORE Flow Step will reset the leads’ score?
- A . -100
- B . {{System.Reset}}
- C . Reset
- D . = 0
D
Explanation:
Reference: https://nation.marketo.com/t5/Product-Discussions/Change-Score-Flow-vs-Change-Data-Value-Lead-Score/m-p/190403
By completing a form on the website, a lead is indicating interest in exploring the company products and solutions and is deemed sales ready.
How can this be communicated to sales?
- A . Use a Trigger Campaign to Send Alert
- B . Use a Trigger Campaign to Send Email
- C . Create a Lead Performance report for sales
- D . Change the Lead Score for the lead
A marketer wants to identify duplicate leads using the person’s full name instead of email address.
How can the marketer accomplish this task?
- A . Adjust the duplicate System Smart List filter value to Full Name
- B . Create a Smart List using the Full Name filter and the duplicate constraint
- C . Edit duplicate identification settings in the Admin panel
- D . Create a segment using Full Name
A
Explanation:
Reference: https://nation.marketo.com/t5/Product-Discussions/How-to-Handle-Full-Name-Duplicates/td-p/47687
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