Marketo MCE Marketo Certified Expert Exam Online Training
Marketo MCE Online Training
The questions for MCE were last updated at Apr 22,2024.
- Exam Code: MCE
- Exam Name: Marketo Certified Expert Exam
- Certification Provider: Marketo
- Latest update: Apr 22,2024
Which two asset types can be used in an engagement program stream? (Choose two.)
- A . Program
- B . Report
- C . Email
- D . Landing page
- E . Social button
A,C
Explanation:
Reference: https://docs.marketo.com/display/public/DOCS/Understanding+Engagement+Programs
In which two ways can a marketer avoid a spamtrap? (Choose two.)
- A . Establish a direct Opt-in process for all leads
- B . Email leads who have been inactive for more than 6 months
- C . Purge the database of inactive leads
- D . Purchase lists from data vendors
A,C
Explanation:
Reference: https://nation.marketo.com/t5/Knowledgebase/What-is-a-spamtrap-and-why-do-they-matter/ta-p/248282
A marketer wants to create a Program Performance Report that shows the performance for all programs targeting a certain geographic region.
What would be the best way to accomplish this?
- A . Add a custom column to the Program Performance Report.
- B . Use a custom tag as a filter on the setup tab of the Program Performance Report.
- C . Use a filter on the smart list of the Program Performance Report.
- D . Use the drill down feature of the Program Performance Report.
Which type of leads will receive a non-operational email?
- A . Marketable leads
- B . Marketing suspended leads
- C . Blacklisted leads
- D . Unsubscribed leads
D
Explanation:
Reference: https://nation.marketo.com/t5/Product-Documents/How-Does-Marketo-Decide-Whether-a-Person-Receives-Email-or-Not/ta-p/250309
A marketer is creating an autoresponder email to send a link to a piece of content.
What is an incorrect use of a token?
- A . A text token for the link to a displayed image
- B . A text token for the link to the content
- C . A lead token for the lead’s first name
- D . A styled rich text token for the subject line.
Given the Active Lead Model program:
From where are the tokens inherited?
- A . Behavioral Scoring folder
- B . Lead Scoring folder
- C . z_Archive folder
- D . Active Lead Scoring Model program
B
Explanation:
Reference: https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Targeting-Personalization/bc-p/243024
A colleague reviewed a Marketo program setup and noticed that one of the landing page URLs is not SEO-friendly and needs to be changed.
How can the URL of the landing page be changed?
- A . URL Tools > Edit URL Settings
- B . Landing Page Editor > Change URL
- C . URL Builder > SEO URL
- D . Rename URL > SEO link
A
Explanation:
Reference: https://docs.marketo.com/display/public/DOCS/Change+the+Landing+Page+URL
Which two statements differentiate smart lists from segmentations? (Choose two.)
- A . A lead can exist in multiple segments within the same segmentation.
- B . Smart lists can only generate information on the lead for the past 90 days.
- C . A lead can exist in multiple smart lists.
- D . Snippets can be dynamically changed based on segmentation.
- E . Snippets are created from smart lists.
A marketing and sales organization agrees on a service level agreement for prospects who request demos through Marketo landing pages. The marketing department is tasked with building a Smart Campaign that sends an immediate auto-reply email to the prospect, and 30 minutes afterwards, sends an email notification to the lead owner.
What is the correct order in the Smart Campaign flow setup?
- A . Send Alert > Wait 30 Minutes > Send Email
- B . Send Email > Wait 30 Minutes > Send Alert
- C . Send Alert > Wait 30 Minutes > Send Alert
- D . Send Email > Wait 30 Minutes > Send Email
B
Explanation:
Reference: https://docs.marketo.com/display/public/DOCS/Email+Auto-Response
A marketer has a global form that is used on five white-paper landing pages.
How can the marketer determine which leads filled out the form on a specific landing page?
- A . Create a Landing Page Performance Report
- B . Create a smart list using the filter “Visited Web Page” with the constraint of “Form = True”
- C . Create a smart list using the filter “Filled out form” with the constraint of “Web Page”
- D . Create a form submission list in the Design Studio
C
Explanation:
Reference: https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Analytics-Reporting/bc-p/242885
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