Is this quantitative or qualitative data gathering?

Conducting individual and group-based (focus groups) in-depth interviews.

Is this quantitative or qualitative data gathering?
A . Qualitative
B . Quantitative

View Answer

Answer: A

Explanation:

The benefit of in-depth interviews is that one may unearth deeper thoughts, ideas or concerns than through a larger quantitative exercise. Qualitative exercises lend themselves to more freedom to explore interesting issues.