In a Query where the targeting dimension is Recipients, the Practitioner changes the filtering dimension to Transactions and specifies filtering transaction amount. The preview provides a count of 116,361 records.
When the Practitioner executes the Query, the record count is 8,643 records.
What is the likely reason?
- A . There are multiple purchases per Recipient.
- B . The preview gives an estimate, not an accurate count.
- C . The preview looks at all Recipients.
- D . There are duplicates in the Recipient table.
During an investigation, a business practitioner modifies workflows properties to keep the results of interim
populations between two executions.
What is the purpose of this step? (Choose two.)
- A . To export data that is passed between two activities in the workflow
- B . To configure the schema of the data that is passed between two activities in the workflow
- C . To modify the data that is being passed between two activities in the workflow
- D . To add filtering criteria to data that is being passed between two activities in the workflow
- E . To save data created with each run of the workflow to a list
D,E
Explanation:
Reference: https://docs.campaign.adobe.com/doc/AC/en/WKF__General_operation_Executing_a_workflow.html
Which filtering dimension should a Practitioner use to identify responders in a cross-channel campaign?
- A . tracking logs
- B . exclusion logs
- C . delivery logs
- D . approval logs
The sent count is less than the upstream population.
What are two reasons for this result? (Choose two.)
- A . The upstream population did NOT include seeds.
- B . Some pressure typologies were applied.
- C . Some recipients were quarantined.
- D . The upstream population was too large.
What is the maximum number of Campaign application servers a single client can connect to at one time?
- A . 3
- B . 1
- C . 2
- D . 0
A Business Practitioner has a delivery with two links sent to 100 recipients:
– 80 messages reached the box
– 40 Recipients opened the delivery
– 20 Recipients clicked on at least one link
What was the reactivity?
- A . 40%
- B . 20%
- C . 25%
- D . 50%
A Practitioner is using the default data model.
When personalizing based on gender, how many versions of the content should the Practitioner create?
- A . four
- B . three
- C . two
- D . one
What is the advantage of using a string delimiter in the extraction file format?
- A . speeds up the generation of the file
- B . allows the use of Unicode values
- C . results in a smaller file
- D . allows the use of the column separator in string values
Workflow instructions are identical to a previous workflow except the dates.
What course of action should a Campaign Business Practitioner take?
- A . Use a copy of the previous workflow in a campaign and change the values
- B . Create a new workflow from scratch in a new campaign
- C . Run the previous workflow from the previous campaign and change the date
- D . Contact the request to confirm the information in accurate.
A query on recipients is added to a workflow. The query needs to be able to obtain the last three transactions for each recipient.
Which method should be used to obtain this result?
- A . In the complementary information section, add data of the type ‘Data linked to the filtering dimension’.
- B . In the complementary information section, add data of the type ‘Data of the filtering dimension’.
- C . In the advanced tab, add an Initialization Script.
- D . Switch the targeting and filtering dimension and add aggregate columns to get the transactions.
B
Explanation:
Reference: https://docs.campaign.adobe.com/doc/AC/en/WKF_Repository_of_activities_Targeting_activities.html
How would you send a proof to the “Holiday Marketing Team” list for approvals?
- A . Select the email addresses from the recipient table
- B . You cannot send the proof to the lists
- C . Select the list from the send a Proof menu
- D . Enter the email addressed into the “To:” line
What is the benefit of using the direct mail delivery step instead of a data extraction step?
- A . The delivery step allows for personalization
- B . The delivery step logs data to contact history
- C . The delivery step sends the file to the configured vendor.
- D . The delivery step allows for a preview of the direct mail piece.
A Practitioner is required to execute and store all deliveries related to a delivery template in specific folder defined by the business.
How should the Practitioner most effectively implement this requirement?
- A . Define Routing within the delivery properties of each delivery template.
- B . Move all deliveries manually into defined folders.
- C . Modify the delivery mapping to define the routing.
- D . Define specific Execution folders within the delivery properties of a delivery template.
Which three tasks could a campaign business practitioner do to view a personalized version of a delivery? (Choose three.)
- A . Utilize the test personalization option
- B . Send a proof of the delivery
- C . Analyze the delivery after creating it
- D . Send the email to seed a list to compare
A query returns 0 records for a specific date.
What is the most efficient method to determine what dates exist in the table?
- A . Use SQL, query the database or open the files being imported
- B . Use a split process to parse out dates
- C . Click on the “Distribution of values” button in the query.
- D . Go to the schema to view the data
Which two tasks can be performed to reduce the probability of adelivery being blocked or flagged as ‘spam’ by anti-spam tools? (Choose two.)
- A . Make sure your delivery does not contain only images
- B . Email content should have both HTML and text parts
- C . Specify recipient’s name in the greeting
- D . Specify an English translation for non English mails
The number of records out of union is less than intended.
Which conclusion should be made?
- A . The target is dropping inactive records.
- B . The target schemas are NOT the same.
- C . The target is dropping exclusions.
- D . The target populations are NOT mutually exclusive.
A summary of the deliveries report shows that 25% of messages were rejected by exclusion rules.
Which aspect of the campaign needs improvement?
- A . creative
- B . subject line
- C . segmentation
- D . channel selection
A workflow has a scheduler and default error management.
What happens if an error occurs during a run?
- A . The scheduler starts another run at the next scheduled time and runs normally.
- B . The scheduler does NOT start another run until the workflow is restarted.
- C . The scheduler waits 24 hours before starting the next run based on the next scheduled time.
- D . The scheduler starts another run at the next scheduled time and the run stops at the activity that had an error previously.
How should a campaign business practitioner send a proof to a seed list?
- A . Proofs are sent automatically to seed lists before a delivery is sent
- B . Select the appropriate target in the send proof menu
- C . A proof cannot be sent to the seed list, only the actual delivery
- D . Enter a seed list address in the “To:” text box
B
Explanation:
Reference: https://docs.campaign.adobe.com/doc/AC/en/DLV_Using_seed_addresses_About_seed_addresses.html
For which reason does a fork activity produce an error?
- A . The fork has no inbound transition
- B . The fork’s outbound transition are out of sequence
- C . The fork has an inbound transition that has zero results
- D . The fork’s outbound transition has no connected activity
The entire list of recipients for a campaign is unavailable at the start of an A/B test. The final list of the
recipients will be placed in the finalRecipients folder but they will be loaded by the time the A/B test is
complete. To start the A/B test, a list of exclusive recipients is used for the initial deliveries in the folder
testRecipients.
How should the Business Practitioner modify the workflow diagram?
- A . modify the existing query to query all recipients in folders ‘testRecipients’ and ‘finalRecipients’
- B . modify the original query to all recipients in ‘testRecipients’ and modify the split activity to query the folder ‘finalRecipients’ in the complement
- C . add the enrichment after the wait to add all recipients inthe ‘finalRecipients’ folder to the complement from the split activity
- D . modify the original query to all recipients in ‘testRecipients’: change the A & B branches to 50% each, and add a new query after the wait to get all recipients in the ‘finalRecipients’ folder
A campaign requires multiple audience segments for the same delivery.
What must be included in the campaign?
- A . The campaign must contain a split
- B . The campaign must have multiple workflows
- C . The campaign must contain seeds
- D . The campaign must contain multiple deliveries
A Business Practitioner is unable to view a report that the Business Practitioner’s colleague can view.
What is the reason for this issue?
- A . there is a cache issue
- B . there is a different version of client
- C . access has not been given
- D . the report is notpublished
A workflow log indicates an incompatible document type error on a union activity.
How should a campaign business practitioner verify the union activity inputs are based on?
- A . The union activity’s inputs are based on the same target mapping
- B . The union activity’s inputs are based on the same filtering dimension
- C . The union activity’s inputs are based on the same targeting dimension
- D . The union activity’s inputs are based on the same global dictionary
Which workflow activity should be used to export data?
- A . Data download
- B . List update
- C . Update data
- D . Data extraction
D
Explanation:
Reference: https://helpx.adobe.com/campaign/standard/automating/using/extract-file.html
On a Friday, A Practitioner decides to send Deliveries on Monday at 8 AM. The deliveries must have the most up-to-date target.
What should the Practitioner configure before starting the campaign workflow?
- A . extraction date
- B . contact date
- C . scheduler
- D . approval
Workflow A runs before Workflow B. Workflow A populates a staging table that workflow B uses to load each day. Workflow B frequency fails because Workflow A is still creating the writing to the table.
What is the best way for a campaign business practitioner to solve this error?
- A . Adjust the scheduled run to ensure there is no overlap
- B . Combine the two workflows together
- C . Use JavaScript to call a Signal in Workflows B instead of a time-based schedule
- D . Remove the staging table because there is no need for temp storage
What must a Practitioner determine before adding a Delivery activity to a campaign workflow?
- A . channel
- B . target
- C . template
- D . content
A Business Practitioner is sending an email to the general public.
How does the Statistic ‘Distinct opens for the population reached’ compare to the actual number of recipients that opened the email?
- A . shows the same number or a higher number
- B . shows the same number or a lower number
- C . shows the exact number once the tracking workflow is run
- D . depends on the deliverability
A
Explanation:
Reference: https://help.moosend.com/hc/en-us/articles/208137395-What-is-the-difference-between-Uniqueand-Total-Opens-