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1. In a Query where the targeting dimension is Recipients, the Practitioner changes the filtering dimension to Transactions and specifies filtering transaction amount. The preview provides a count of 116,361 records.

When the Practitioner executes the Query, the record count is 8,643 records.

What is the likely reason?

There are multiple purchases per Recipient.

The preview gives an estimate, not an accurate count.

The preview looks at all Recipients.

There are duplicates in the Recipient table.

2. During an investigation, a business practitioner modifies workflows properties to keep the results of interim

populations between two executions.

What is the purpose of this step? (Choose two.)

To export data that is passed between two activities in the workflow

To configure the schema of the data that is passed between two activities in the workflow

To modify the data that is being passed between two activities in the workflow

To add filtering criteria to data that is being passed between two activities in the workflow

To save data created with each run of the workflow to a list

3. Which filtering dimension should a Practitioner use to identify responders in a cross-channel campaign?

tracking logs

exclusion logs

delivery logs

approval logs

4. The sent count is less than the upstream population.

What are two reasons for this result? (Choose two.)

The upstream population did NOT include seeds.

Some pressure typologies were applied.

Some recipients were quarantined.

The upstream population was too large.

5. What is the maximum number of Campaign application servers a single client can connect to at one time?

6. A Business Practitioner has a delivery with two links sent to 100 recipients:

- 80 messages reached the box

- 40 Recipients opened the delivery

- 20 Recipients clicked on at least one link

What was the reactivity?

40%

20%

25%

50%

7. A Practitioner is using the default data model.

When personalizing based on gender, how many versions of the content should the Practitioner create?

four

three

two

one

8. What is the advantage of using a string delimiter in the extraction file format?

speeds up the generation of the file

allows the use of Unicode values

results in a smaller file

allows the use of the column separator in string values

9. Workflow instructions are identical to a previous workflow except the dates.

What course of action should a Campaign Business Practitioner take?

Use a copy of the previous workflow in a campaign and change the values

Create a new workflow from scratch in a new campaign

Run the previous workflow from the previous campaign and change the date

Contact the request to confirm the information in accurate.

10. A query on recipients is added to a workflow. The query needs to be able to obtain the last three transactions for each recipient.

Which method should be used to obtain this result?

In the complementary information section, add data of the type 'Data linked to the filtering dimension'.

In the complementary information section, add data of the type 'Data of the filtering dimension'.

In the advanced tab, add an Initialization Script.

Switch the targeting and filtering dimension and add aggregate columns to get the transactions.

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11. How would you send a proof to the “Holiday Marketing Team” list for approvals?

Select the email addresses from the recipient table

You cannot send the proof to the lists

Select the list from the send a Proof menu

Enter the email addressed into the “To:” line

12. What is the benefit of using the direct mail delivery step instead of a data extraction step?

The delivery step allows for personalization

The delivery step logs data to contact history

The delivery step sends the file to the configured vendor.

The delivery step allows for a preview of the direct mail piece.

13. A Practitioner is required to execute and store all deliveries related to a delivery template in specific folder defined by the business.

How should the Practitioner most effectively implement this requirement?

Define Routing within the delivery properties of each delivery template.

Move all deliveries manually into defined folders.

Modify the delivery mapping to define the routing.

Define specific Execution folders within the delivery properties of a delivery template.

14. Which three tasks could a campaign business practitioner do to view a personalized version of a delivery? (Choose three.)

Utilize the test personalization option

Send a proof of the delivery

Analyze the delivery after creating it

Send the email to seed a list to compare

15. A query returns 0 records for a specific date.

What is the most efficient method to determine what dates exist in the table?

Use SQL, query the database or open the files being imported

Use a split process to parse out dates

Click on the “Distribution of values” button in the query.

Go to the schema to view the data

16. Which two tasks can be performed to reduce the probability of adelivery being blocked or flagged as 'spam' by anti-spam tools? (Choose two.)

Make sure your delivery does not contain only images

Email content should have both HTML and text parts

Specify recipient’s name in the greeting

Specify an English translation for non English mails

17. The number of records out of union is less than intended.

Which conclusion should be made?

The target is dropping inactive records.

The target schemas are NOT the same.

The target is dropping exclusions.

The target populations are NOT mutually exclusive.

18. A summary of the deliveries report shows that 25% of messages were rejected by exclusion rules.

Which aspect of the campaign needs improvement?

creative

subject line

segmentation

channel selection

19. A workflow has a scheduler and default error management.

What happens if an error occurs during a run?

The scheduler starts another run at the next scheduled time and runs normally.

The scheduler does NOT start another run until the workflow is restarted.

The scheduler waits 24 hours before starting the next run based on the next scheduled time.

The scheduler starts another run at the next scheduled time and the run stops at the activity that had an error previously.

20. How should a campaign business practitioner send a proof to a seed list?

Proofs are sent automatically to seed lists before a delivery is sent

Select the appropriate target in the send proof menu

A proof cannot be sent to the seed list, only the actual delivery

Enter a seed list address in the “To:” text box

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21. For which reason does a fork activity produce an error?

The fork has no inbound transition

The fork’s outbound transition are out of sequence

The fork has an inbound transition that has zero results

The fork’s outbound transition has no connected activity

22. The entire list of recipients for a campaign is unavailable at the start of an A/B test. The final list of the

recipients will be placed in the finalRecipients folder but they will be loaded by the time the A/B test is

complete. To start the A/B test, a list of exclusive recipients is used for the initial deliveries in the folder

testRecipients.

How should the Business Practitioner modify the workflow diagram?

modify the existing query to query all recipients in folders 'testRecipients' and 'finalRecipients'

modify the original query to all recipients in 'testRecipients' and modify the split activity to query the folder 'finalRecipients' in the complement

add the enrichment after the wait to add all recipients inthe 'finalRecipients' folder to the complement from the split activity

modify the original query to all recipients in 'testRecipients': change the A & B branches to 50% each, and add a new query after the wait to get all recipients in the 'finalRecipients' folder

23. A campaign requires multiple audience segments for the same delivery.

What must be included in the campaign?

The campaign must contain a split

The campaign must have multiple workflows

The campaign must contain seeds

The campaign must contain multiple deliveries

24. A Business Practitioner is unable to view a report that the Business Practitioner’s colleague can view.

What is the reason for this issue?

there is a cache issue

there is a different version of client

access has not been given

the report is notpublished

25. A workflow log indicates an incompatible document type error on a union activity.

How should a campaign business practitioner verify the union activity inputs are based on?

The union activity’s inputs are based on the same target mapping

The union activity’s inputs are based on the same filtering dimension

The union activity’s inputs are based on the same targeting dimension

The union activity’s inputs are based on the same global dictionary

26. Which workflow activity should be used to export data?

Data download

List update

Update data

Data extraction

27. On a Friday, A Practitioner decides to send Deliveries on Monday at 8 AM. The deliveries must have the most up-to-date target.

What should the Practitioner configure before starting the campaign workflow?

extraction date

contact date

scheduler

approval

28. Workflow A runs before Workflow B. Workflow A populates a staging table that workflow B uses to load each day. Workflow B frequency fails because Workflow A is still creating the writing to the table.

What is the best way for a campaign business practitioner to solve this error?

Adjust the scheduled run to ensure there is no overlap

Combine the two workflows together

Use JavaScript to call a Signal in Workflows B instead of a time-based schedule

Remove the staging table because there is no need for temp storage

29. What must a Practitioner determine before adding a Delivery activity to a campaign workflow?

channel

target

template

content

30. A Business Practitioner is sending an email to the general public.

How does the Statistic 'Distinct opens for the population reached' compare to the actual number of recipients that opened the email?

shows the same number or a higher number

shows the same number or a lower number

shows the exact number once the tracking workflow is run

depends on the deliverability

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