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A company has been delivering a global product that no longer appears profitable. Senior management’s best response is to:

A company has been delivering a global product that no longer appears profitable. Senior management’s best response is to:
A . analyze product profitability by market segment.
B. discontinue the product based on eroding profitability.
C. provide additional incentives to the sales force.
D. increase promotional activity across all markets.

Answer: A

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