factor that may influence whether an OEM chooses to build their own brand or work as a supply partner to a major buyer?

In the context of original equipment manufacturers (OEMs) and their strategic choices, what is a key

factor that may influence whether an OEM chooses to build their own brand or work as a supply partner to a major buyer?
A . The size of the OEM’s manufacturing capability
B . The availability of new market opportunities
C . The strength of the OEM’s marketing and distribution capabilities
D . The relationship between the OEM and the buyer

View Answer

Answer: D

Explanation:

The relationship between the OEM and the buyer influences strategic decisions, as a weak partnership may push the OEM to develop its own brand. [P-40]