What is the primary purpose of adopting a strategy of "localisation" in global logistics?
What is the primary purpose of adopting a strategy of "localisation" in global logistics?
A . Reducing transportation costs
B . Increasing product availability in foreign markets
C . Expanding the organization’s capital equipment capacity
D . Adapting products and processes to suit target locations
Answer: D
Explanation:
Localisation ensures products and processes are adapted to suit target markets based on political, social, and cultural norms. [P-11]
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