When discussing a proposed audiovisual project with a new customer, it is important for the salesperson to FIRST

When discussing a proposed audiovisual project with a new customer, it is important for the salesperson to FIRST
A . conduct a survey of end users to determine the project goals.
B . prepare a detailed layout of the equipment and cabling requirements.
C . identify the key decision makers and stakeholders in the client’s organization.
D . consult with the project manager to determine the availability of staff to complete the installation.

View Answer

Answer: C

Explanation:

When discussing a proposed audiovisual project with a new customer, it is essential for the salesperson to first identify the key decision makers and stakeholders in the client’s organization. This step ensures that all relevant parties are involved in the decision-making process and that their needs and expectations are understood and addressed. It also facilitates smoother communication and project approval processes.

Reference: Axis Communications – Client Engagement and Sales Strategies Customer Relationship Management (CRM) Best Practices