Which type of customer profile is best to use in this scenario?

A known customer buys a TV that is delivered late. SAP Customer Data Platform is configured to ingest the customer data for late deliveries so that the business can react and keep good customer satisfaction metrics.

Which type of customer profile is best to use in this scenario?
A . Contextual Customer Profile
B . Master Customer Profile
C . Unified Customer Profile
D . Single Customer Profile

Answer: C

Explanation:

The Unified Customer Profile within the SAP Customer Data Platform is designed to provide a comprehensive view of the customer by unifying various types of data from multiple sources. This profile type is best suited for scenarios where businesses need to react quickly to specific customer situations, such as late deliveries, to maintain customer satisfaction. By leveraging the Unified Customer Profile, businesses can access all relevant customer information, including activity indicators and segments the customer is part of, which is essential for timely and effective customer service.

Reference = The explanation aligns with the information provided in the SAP Customer Data Platform documentation, particularly in the sections discussing customer profiles and identity resolution123. The Unified Customer Profile (UCP) is ideal for this scenario.

Here’s why:

Consolidated Data: The UCP integrates data from various sources (e.g., CRM, e-commerce, delivery systems) to create a comprehensive, 360-degree view of the customer, including their purchase history and the late delivery event.

Real-time Updates: The UCP can be updated in real-time as new data, like the late delivery information, becomes available.

Actionable Insights: The UCP enables the business to quickly identify affected customers and trigger

appropriate actions for service recovery (e.g., personalized apologies, compensation), maintaining

customer satisfaction.

Reference: SAP Help Portal: Unified Customer Profile in SAP CDP (Find the latest documentation on the SAP Help Portal)