Which two criteria should you use to determine the primary table?

You are implementing Dynamics 365 Customer Insights – Data as the company’s Customer Data Platform. You set up the data sources and start the unification process. You need to identify the primary table within the Matching conditions page.

Which two criteria should you use to determine the primary table? Each correct answer presents a complete solution. Choose two. NOTE: Each correct selection is worth one point.
A . Choose the table with the most complete and reliable profile data about your customers.
B . Choose the table that has the most related tables.
C . Choose the Dynamics 365 contactabe when this is available as the data source.
D . Choose the table that has several attributes in common with other tables.

View Answer

Answer: A, C

Explanation:

When determining the primary table in Customer Insights during the unification process, the goal is to choose the table that provides the most robust and accurate customer profile information.

Criterion A is crucial because having complete and reliable customer profile data ensures that the unified profile is accurate and comprehensive.

Criterion C is recommended by Microsoft when using Dynamics 365 data, as the contact table often serves as the primary source of customer information within the Dynamics 365 ecosystem.

While tables with many related tables or common attributes with other tables may provide supplementary information, they do not necessarily constitute the primary source for reliable customer data.

Reference: Microsoft Documentation – Data Unification Process in Customer Insights