Which of the following describes a business unit in SAP Customer Data Platform?

Which of the following describes a business unit in SAP Customer Data Platform?
A . The business unit is a predefined optional attribute in the customer schema; it allows segmenting of B2B customers based on their business hierarchy.
B . A business unit represents the part of a business responsible for maintaining ongoing business relationships with customers in a given market. A single business unit can include more than one brand.
C . The business unit is an optional informational attribute of the Console Admin user in SAP Customer Data Platform.
D . The business unit represents the owner of the SAP Customer Data Platform tenant. Each business unit within the organization has separate SAP Customer Data Platform tenants provisioned.

Answer: B

Explanation:

In the SAP Customer Data Platform, a business unit is defined as the part of a business that is tasked with maintaining continuous business relationships with customers within a specific market. This definition implies that a business unit is not just a segment or a division, but a functional entity within the organization that directly interacts with the customer base. Furthermore, it is important to note that a single business unit can encompass multiple brands, indicating that it can operate across different product lines or service offerings under the broader corporate umbrella.

Reference = This information is corroborated by the SAP Help Portal, which provides a clear definition of a business unit within the context of the SAP Customer Data Platform1.