What is the main challenge financial institutions face when managing user preferences?

What is the main challenge financial institutions face when managing user preferences?
A . Ensuring they are in compliance with numerous complex state and federal privacy laws
B . Developing a mechanism for opting out that is easy for their consumers to navigate
C . Ensuring that preferences are applied consistently across channels and platforms
D . Determining the legal requirements for sharing preferences with their affiliates

View Answer

Answer: C