What is one strength of qualitative research?

What is one strength of qualitative research?
A . It provides statistically significant results
B . It is scalable to large numbers of people
C . It is costly on a per-customer cost basis
D . It builds Customer empathy within the team doing the research

View Answer

Answer: B

Explanation:

One of the strengths of qualitative research is that it can be applied to a large number of people, as it does not require a fixed sample size or a predefined set of questions. Qualitative research can use various methods, such as interviews, focus groups, observations, or document analysis, to collect data from different sources and contexts. This allows researchers to explore a wide range of perspectives, experiences, and meanings, and to generate rich and diverse insights.

Reference: 23 Advantages and Disadvantages of Qualitative Research 5 Strengths and 5 Limitations of Qualitative Research