What action should be taken to increase subscriber engagement?

Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.

What action should be taken to increase subscriber engagement? Choose 2 Answers
A . Increase volume of emails to a wider audience
B. Increase the use of dynamic content in emails
C. Adopt a Cart Abandonment Email Campaign
D. Introduce more identity verification steps in check out process

Answer: B,C