Tag - marketing cloud personalization exam

A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ….. After viewing the homepage?A . ImmediateView AnswerAnswer: A

What is the best practice naming convention for attributes?A . UpperCamelCase B. Lower_snake_case C. Upper_snake_case D. lowerCamelCaseView AnswerAnswer: A

What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?A . Exclusion B. Ingredients C. Booster D. VariationView AnswerAnswer: C

Which data feed integrates purchase data into a profile in interaction studio?A . Interaction feed B. Conversion feed C. Transaction feed D. Catalog feedView AnswerAnswer: C

What three components can a web developer define by pageType?A . Item Actions B. Campaign C. Goals D. Content Zones E. Capturing AttributeView AnswerAnswer: A,D,E

When does site mapping happen during the implementation process?A . At the beginning of the build phase since it is the basis for the rest of the implementation B. In the middle after certain components like the catalog have been populated C. At the end after everything is defined in...

What is the purpose of defining content zones in the sitemap?A . To define where campaigns can render on a website B. To report on web campaign performance C. To specify the size of the content that will be used D. To ingest catalog information from the pageView AnswerAnswer: A

How does interaction studio deliver technical value to marketers? [Check]A . By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C B. By listening to customer signals, understanding customer intent, and acting accordingly C. By providing a platform to manage, schedule,...

Which feature allows a business user to overlay campaign creation and editing directly on their website?A . Javascript Beacon B. Visual Editor C. Web SDK D. Web ExtensionView AnswerAnswer: C

What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?A . Dimensions B. Channel C. Directory D. CatalogView AnswerAnswer: A