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Marketing Cloud Account Engagement Specialist exam

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Which two prospect activities trigger a sync from Marketing Cloud Account Engagement to Salesforce? Choose 2 answers

Which two prospect activities trigger a sync from Marketing Cloud Account Engagement to Salesforce? Choose 2 answersA . Submitting a formB . Opening an emailC . Clicking a custom redirectD . Unsubscribing from emailView AnswerAnswer: A, B Explanation: According to the Salesforce documentation, the two prospect activities that trigger a...

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What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?

What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?A . Advanced Dynamic ContentB . Marketing Cloud Account Engagement Activities Visualforce pageC . Engagement HistoryD . B2B Marketing AnalyticsView AnswerAnswer: C Explanation: According to the Salesforce documentation, the feature in Salesforce...

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Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?

Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?A . Total submissionsB . Unique submissionsC . ConversionsD . unique clicksView AnswerAnswer: B Explanation:

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What information cannot be displayed as a graph (line or bar) on the dashboard?

What information cannot be displayed as a graph (line or bar) on the dashboard?A . Prospects CreatedB . ConversionsC . Opportunities CreatedD . Opportunities LostE . All ProspectsView AnswerAnswer: A, B Explanation: According to the Salesforce documentation, the information that cannot be displayed as a graph (line or bar) on...

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What is needed for a page action to trigger for a prospect visiting a high value web page?

What is needed for a page action to trigger for a prospect visiting a high value web page?A . Create an automation rule based on the specific webpage.B . Add a completion action on the landing page.C . Adding a page action and Marketing Cloud Account Engagement tracking code on...

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By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce? Choose 2 answers

By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce? Choose 2 answersA . Case recordsB . Opportunity recordsC . Contact recordsD . Lead recordsE . Account recordsView AnswerAnswer: C, D Explanation: By default, Marketing Cloud Account Engagement writes to two objects in Salesforce: contact records...

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Which of these are default user roles?

False 19. Which of these are default user roles?A . AdministratorB . Admin VacationC . MarketingD . Sales ManagerE . Sales Manager's AssistantF . Sales UserView AnswerAnswer: A, C, D, F Explanation: These are the default user roles that are included with Marketing Cloud Account Engagement1. They have different levels...

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Form or Form Handler? I need to be able to edit and change my form directly.

Form or Form Handler? I need to be able to edit and change my form directly.A . FormB . Form HandlerView AnswerAnswer: A Explanation: Marketing Cloud Account Engagement forms are the best option if you need to be able to edit and change your form directly. Marketing Cloud Account Engagement...

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What is the difference between a visitor and a prospect?

What is the difference between a visitor and a prospect?A . A prospect has an identified email address, while a visitor does not have an identified email address.B . A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.C . A...

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What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?

What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?A . RuleB . WaitC . TriggerD . ActionView AnswerAnswer: D Explanation:

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