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Marketing Cloud Account Engagement Specialist exam

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Which two actions can be taken once a Salesforce Opportunity syncs to Marketing Cloud Account Engagement? Choose 2 answers

Which two actions can be taken once a Salesforce Opportunity syncs to Marketing Cloud Account Engagement? Choose 2 answersA . Manually editing the Opportunity In Marketing Cloud Account EngagementB . Referencing the Opportunity in automation rulesC . Viewing the Opportunity in Opportunity ReportsD . Manually deleting the Opportunity in Marketing...

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Form or Form Handler? I want to use progressive profiling to personalize my form.

Form or Form Handler? I want to use progressive profiling to personalize my form.A . Form HandlerB . FormView AnswerAnswer: B Explanation: Marketing Cloud Account Engagement forms are the best option if you want to use progressive profiling to personalize your form. Progressive profiling is a feature that allows you...

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You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.

You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.A . TrueB . FalseView AnswerAnswer: A Explanation: According to the Salesforce documentation, the answer is true. You can see the score, grade, assigned user and recent interaction within the Insight section...

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What explanation do you give as to why the actions did not occur?

A client submits their Marketing Cloud Account Engagement form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What explanation do you give as to why the actions did not occur?A . The client has a visitor...

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What is Lead Qualification? (select two)

What is Lead Qualification? (select two)A . The process of determining when a prospect is ready for follow up from your sales team.B . An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.C . The process of determining when a prospect is...

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What automation tool could they use to accomplish this?

A user wants to send an email to a prospect when a form is submitted and a specific field value is selected on that form. What automation tool could they use to accomplish this?A . A completion action on the form submissionB . A dynamic list used to send list...

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Identify the differences between default and custom roles.

Identify the differences between default and custom roles.A . Default roles are included with Marketing Cloud Account EngagementB . Custom roles can be editedC . Default roles can be editedD . Default roles can be deletedE . Custom Roles can be created from scratchF . Custom roles can be created...

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What information can you access on the Prospect List?

What information can you access on the Prospect List?A . Prospect's NameB . Prospect's Email AddressC . Prospect's TitleD . Prospect's CompanyE . Prospect's GradeF . Prospect's ScoreG . Date of when prospect converted from a visitorH . Date of prospect's last activityView AnswerAnswer: A, D, E, F, H Explanation:...

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What is an ideal Click-Through Rate (CTR)?

What is an ideal Click-Through Rate (CTR)?A . 1%B . more than 5%C . more than 2%D . less than 1%View AnswerAnswer: C Explanation: Click-through rate (CTR) is the percentage of recipients who click on a link in your email. CTR is an indicator of how engaging and relevant your...

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What are the benefits of warming up an IP address?

What are the benefits of warming up an IP address?A . Increase DeliverabilityB . Avoid IP BlacklistingC . IPs don't work well when coldD . Build up email reputationView AnswerAnswer: A, D Explanation: Warming up an IP address is the process of gradually increasing the volume of emails sent from...

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