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Marketing Cloud Account Engagement Specialist exam

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Identify the paid search ad platforms for which Marketing Cloud Account Engagement has a native

Identify the paid search ad platforms for which Marketing Cloud Account Engagement has a native integration.A . Google AdWordsB . BingC . YahooD . All of the AboveView AnswerAnswer: A Explanation: Marketing Cloud Account Engagement has a native integration with Google AdWords that allows you to track and measure the...

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What automation tool would effectively achieve this goal?

A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a list after the submit, but it should not retroactively apply actions to prospects that have already filled out the form. What automation tool would effectively achieve this goal?A . Use...

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The "related" tab of the prospect record displays prospects that have what in common? Choose one answer

The "related" tab of the prospect record displays prospects that have what in common? Choose one answerA . Email DomainB . CompanyC . Assigned userD . ScoreView AnswerAnswer: D Explanation: According to the Salesforce documentation, the “related” tab of the prospect record displays prospects that have the same score as...

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What editions of Salesforce can sync with Marketing Cloud Account Engagement?

What editions of Salesforce can sync with Marketing Cloud Account Engagement?A . Enterprise Edition and lowerB . Standard Edition and higherC . Professional Edition and higherView AnswerAnswer: C Explanation: According to the Salesforce documentation, the editions of Salesforce that can sync with Marketing Cloud Account Engagement are: C) Professional Edition...

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What type of fields are not supported by the Marketing Cloud Account Engagement sync?

What type of fields are not supported by the Marketing Cloud Account Engagement sync?A . Record Type fieldsB . Formula fieldsC . Number fieldsD . Geolocation fieldsE . Text Area (rich) fieldsView AnswerAnswer: B, D, E Explanation: According to the Salesforce documentation, the types of fields that are not supported...

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Which standard dashboard shows the total submission across all Marketing Cloud Account Engagement landing pages in B2B Marketing Analytics?

Which standard dashboard shows the total submission across all Marketing Cloud Account Engagement landing pages in B2B Marketing Analytics?A . Pipeline dashboardB . Engagement dashboardC . Account-Based Marketing dashboardD . Multi-Touch Attribution dashboardView AnswerAnswer: B Explanation: The engagement dashboard in B2B Marketing Analytics shows the total submissions across all Marketing...

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Identify three webinar connectors for Marketing Cloud Account Engagement

Identify three webinar connectors for Marketing Cloud Account EngagementA . ReadyTalk, GoTo Webinar, WebExB . WebEx, JoinMe, GoTo WebinarC . Zoho, WebEx, ReadyTalkD . Adobe Connect, Lync, BlueJeansView AnswerAnswer: A Explanation: Marketing Cloud Account Engagement has native webinar connectors for ReadyTalk, GoToWebinar, and WebEx. These connectors allow you to sync...

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Which two requirements must be met in order to have both e Lead end a Contact field sync with the same Marketing Cloud Account Engagement prospect field? Choose 2 answers

Which two requirements must be met in order to have both e Lead end a Contact field sync with the same Marketing Cloud Account Engagement prospect field? Choose 2 answersA . The Lead and Contact fields must have the same API name.B . The Marketing Cloud Account Engagement field must...

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What are two benefits of the engagement studio tasting experience?

What are two benefits of the engagement studio tasting experience? Choose 2 answersA . Evaluating email template options for the programB . Visualizing a prospect's possible pathsC . Understanding the timeline of the programD . Measuring a specific step's performanceView AnswerAnswer: B, D Explanation: According to the Salesforce documentation, the...

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What action is required for prospects to begin matching that automation rule?

A new automation rule is created. What action is required for prospects to begin matching that automation rule?A . Resume the rule after savingB . Sava the rule without any additional actionC . Schedule the rule to run before saving itD . Preview the rule before saving itView AnswerAnswer: B...

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