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Which of the following can "unmatched" prospects?
Which of the following can "unmatched" prospects?A . Automation RulesB . Dynamic ListsC . Segmentation RulesView AnswerAnswer: B Explanation: Dynamic lists are lists that automatically add or remove prospects based on criteria that you define. Prospects can be “unmatched” from a dynamic list if they no longer meet the criteria....
If Salesforce has a custom field of the same name on Leads & Contacts where does Marketing Cloud Account Engagement pull the field name from?
If Salesforce has a custom field of the same name on Leads & Contacts where does Marketing Cloud Account Engagement pull the field name from?A . Lead fieldB . Contact fieldView AnswerAnswer: A Explanation: According to the Salesforce documentation, if Salesforce has a custom field of the same name on...
Where should the VP of Marketing look to find this information?
The VP of Marketing wants to see all automation rules and engagement studio programs that a prospect has been a member of. Where should the VP of Marketing look to find this information?A . Automation settingsB . Scoring rulesC . Prospect's Audits tabD . Lifecycle reportView AnswerAnswer: D Explanation: According...
What variable tag must be included in an email to allow prospects to manage their email preferences?
What variable tag must be included in an email to allow prospects to manage their email preferences?A . %%opt_out%% or %%email_preference_center%%B . %%unsubscribe %% or %% email_preference_ center %%C . %%opt_out%% report_spam %%D . %%unsubscribe % or %% opt_out %%View AnswerAnswer: B Explanation: According to the Salesforce documentation, the variable...
Which two capabilities are true for completion actions? Choose 2 answers
Which two capabilities are true for completion actions? Choose 2 answersA . Completion actions are applied retroactively.B . Completion actions apply to both visitors and prospectsC . Completion actions cannot be applied directly on a landing page.D . Completion actions do not execute on image file downloadsView AnswerAnswer: C, D...
A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.
A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.A . TrueB . FalseView AnswerAnswer: A Explanation: A prospect is a visitor who has submitted an email address through a form or landing page on your site. This is the...
What automation tool should be used to solve this need?
In Salesforce, Contacts are deleted if an Opportunity hasn't been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Marketing Cloud Account Engagement. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead. What...
How can a visitor convert to a prospect?
How can a visitor convert to a prospect?A . Viewing an embedded formB . Visiting a tracked websiteC . Submitting a form on a landing pageD . Receiving a marketing emailView AnswerAnswer: C Explanation: The way a visitor can convert to a prospect is by submitting a form on a...
Why is a reCAPTCHA displayed when I did not choose to display it?
Why is a reCAPTCHA displayed when I did not choose to display it? A. At form submission Marketing Cloud Account Engagement pings a database of known spammers and when a match is found automatically displays a reCAPTCHA. B. At form submission Marketing Cloud Account Engagement pings a database of known...
How can a prospect's score be changed?
How can a prospect's score be changed?A . Through automation rules.B . Through scoring model changes.C . Through completion actions.D . All of the above.View AnswerAnswer: D Explanation: According to the Salesforce documentation, a prospect’s score can be changed through automation rules, scoring model changes, or completion actions. A prospect’s...
