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Marketing Cloud Account Engagement Specialist exam

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What do spam complaints refer to in an email report?

What do spam complaints refer to in an email report?A . The number of prospects who clicked the unsubscribe linkB . The number of prospects who replied to the email to ask to be removedC . The number of prospects who opted out via the email preference centerD . The...

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What Information does the tooltip above each step on the engagement studio program report provide?

What Information does the tooltip above each step on the engagement studio program report provide?A . High-level metrics only for prospects waiting to complete each stepB . High-level metrics only for prospects who have completed the stepC . High-level metrics only for prospects who left the program at each stepD...

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Which Salesforce custom fields will sync with Pardot?

Which Salesforce custom fields will sync with Pardot?A . Custom Record Type fieldsB . Custom Prospect fieldsC . Custom Account fieldsD . Custom Opportunity fieldsView AnswerAnswer: B, C, D

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The "related" tab of the prospect record displays prospects that have what in common? Choose one answer

The "related" tab of the prospect record displays prospects that have what in common? Choose one answerA . Email DomainB . CompanyC . Assigned userD . ScoreView AnswerAnswer: D

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On Tuesday, a marketing user scheduled a list email to be sent this Friday, but their manager wants the email to go out tomorrow Instead.

On Tuesday, a marketing user scheduled a list email to be sent this Friday, but their manager wants the email to go out tomorrow Instead. What Is the recommended way to change the scheduled sand data for the email.A . Edit the scheduled email. select Wednesday for the new data,...

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Which adheres most closely to email sending best practices?

Which adheres most closely to email sending best practices?A . When possible, send emails on Monday mornings in order to stay top of mind throughout the week.B . Establish a consistent, predictable cadence for your email communications.C . Send plain text only emails in order to increase engagement rates.D ....

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If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?

A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted. If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time...

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What explanation do you give as to why the actions did not occur?

A client submits their Pardot form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What explanation do you give as to why the actions did not occur?A . The client has a visitor filter set up...

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Administrators can reset passwords for users

Administrators can reset passwords for usersA . TrueB . FalseView AnswerAnswer: A

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What is the main difference between automation rules and segmentation rules?

What is the main difference between automation rules and segmentation rules? A . Segmentation rules do not run retroactivelyB . Automation rules do run retroactivelyC . Automation rules run continuously, segmentation rules run once.D . Neither will "unmatch" prospectsView AnswerAnswer: C

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