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Marketing Cloud Account Engagement Specialist exam

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What is needed for a page action to trigger for a prospect visiting a high value web page?

What is needed for a page action to trigger for a prospect visiting a high value web page?A . Create an automation rule based on the specific webpage.B . Add a completion action on the landing page.C . Adding a page action and Pardot tracking code on the page.D ....

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What is the best way to be able to track the number of visitors who access this file?

An administrator includes a link to a file on a web page that the company does NOT own on the company website. What is the best way to be able to track the number of visitors who access this file?A . Pardot formB . Pardot tacking codeC . Page actionsD...

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New feature alerts can be found at the top of the dashboard.

New feature alerts can be found at the top of the dashboard.A . TrueB . FalseView AnswerAnswer: A

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What insight does this report provide the template designer?

LenoxSoft’s email template designer has been tasked with driving more engagement with the company’s email content. They want to use the Click-Through Rate report to see which links prospects clicked. What insight does this report provide the template designer?A . Email clicks on the text version of the email are...

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Form or Form Handler? I want to use progressive profiling to personalize my form.

Form or Form Handler? I want to use progressive profiling to personalize my form.A . Form HandlerB . FormView AnswerAnswer: B

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Which two actions can be taken once a Salesforce Opportunity syncs to Pardot? Choose 2 answers

Which two actions can be taken once a Salesforce Opportunity syncs to Pardot? Choose 2 answersA . Manually editing the Opportunity In PardotB . Referencing the Opportunity in automation rulesC . Viewing the Opportunity in Opportunity ReportsD . Manually deleting the Opportunity in PardotView AnswerAnswer: B, C

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Identify the differences between default and custom roles.

Identify the differences between default and custom roles.A . Default roles are included with PardotB . Custom roles can be editedC . Default roles can be editedD . Default roles can be deletedE . Custom Roles can be created from scratchF . Custom roles can be created from a default...

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What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?

What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?A . RuleB . WaitC . TriggerD . ActionView AnswerAnswer: D

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Where should the VP of Marketing look to find this information?

The VP of Marketing wants to see all automation rules and engagement studio programs that a prospect has been a member of. Where should the VP of Marketing look to find this information?A . Automation settingsB . Scoring rulesC . Prospect's Audits tabD . Lifecycle reportView AnswerAnswer: C

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Which asset should be applied during the creation of the Pardot landing page to accomplish that goal?

A Pardot administrator has pre-existing HTML that they want to use to build their landing page in Pardot. Which asset should be applied during the creation of the Pardot landing page to accomplish that goal?A . Dynamic contentB . Custom redirectC . Layout templateD . Stock templateView AnswerAnswer: C

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