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Marketing Cloud Account Engagement Specialist exam

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Completion Actions are retroactive.

Completion Actions are retroactive.A . TrueB . FalseView AnswerAnswer: B

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When is a prospect automatically removed from future email sends?

When is a prospect automatically removed from future email sends?A . Soft BounceB . Hard BounceC . Any BounceD . NoneE . After 5 Soft BouncesView AnswerAnswer: B, E

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What happens to the prospect?

A prospect is permanently deleted from Pardot. That prospect then fills out a new Pardot form and submits their information. What happens to the prospect?A . An error message is displayed on the form preventing the prospect from submittingB . A new prospect is created even though the prospect had...

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Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.

Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.A . The Grade as it includes personal information about the prospect.B . The Profile as It reflects LenoxSoft's ideal customer.C . The Campaign as it references the prospect's first touch point.D . The...

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What will happen if the prospect is removed from the suppression list?

After a prospect completes steps 1-5 of a 10 step engagement studio program, the prospect is added to one of the engagement studio program’s suppression lists. What will happen if the prospect is removed from the suppression list?A . The prospect will begin the engagement studio program again on step...

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What action will occur in Pardot?

A new Lead record is created in Salesforce without an automatically email address and the Salesforce connector is set to automatically create prospects In Pardot. What action will occur in Pardot?A . A new visitor record will be created.B . A new Account will be created.C . No new record...

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Arrange these events in sequence:

Arrange these events in sequence: A The visitor is now a prospect. B A visitor submits a conversion form C A cookie is applied D The prospect's activity history is available to view in Pardot E Visitors access your company websiteA . ECBADB . EBADCC . CBADED . ADECBView AnswerAnswer:...

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How do you address this issue?

Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Pardot information (score/grade) transferred over. How do you address this issue?A . Pardot only shows this information on the lead record.B . Once converted, this information shows on the account record and...

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What is an ideal Click-Through Rate (CTR)?

What is an ideal Click-Through Rate (CTR)?A . 1%B . more than 5%C . more than 2%D . less than 1%View AnswerAnswer: C

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Form or Form Handler? I want to use progressive profiling to personalize my form.

Form or Form Handler? I want to use progressive profiling to personalize my form.A . Form HandlerB . FormView AnswerAnswer: B

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