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Marketing Cloud Account Engagement Specialist exam

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What three data points can be found in the prospect's Audits tab to help determine what updates were made?

LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened. What three data points can be found in the prospect's Audits tab to help determine what updates were made? Choose 3 answersA . The...

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Which is NOT a way to assign a custom role to a user?

Which is NOT a way to assign a custom role to a user?A . Edit an existing Default Role, and it will automatically convert to a Custom Role.B . Assign new users to a previously created Custom Roles during the import process.C . Add a batch of existing users to...

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What action is required for prospects to begin matching that automation rule?

A new automation rule is created. What action is required for prospects to begin matching that automation rule?A . Resume the rule after savingB . Sava the rule without any additional actionC . Schedule the rule to run before saving itD . Preview the rule before saving itView AnswerAnswer: D

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Which asset needs to be created first m order for a user to send a prospect a one-to-one email?

Which asset needs to be created first m order for a user to send a prospect a one-to-one email?A . AutoresponderB . Engagement studio program emailC . Email templateD . List emailView AnswerAnswer: C

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What step type would be used in engagement studio to add prospects to another engagement studio program's recipient list?

What step type would be used in engagement studio to add prospects to another engagement studio program's recipient list?A . RuleB . EndC . TriggerD . ActionView AnswerAnswer: D

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Which standard dashboard shows the total submission across all Pardot landing pages in B2B Marketing Analytics?

Which standard dashboard shows the total submission across all Pardot landing pages in B2B Marketing Analytics?A . Pipeline dashboardB . Engagement dashboardC . Account-Based Marketing dashboardD . Multi-Touch Attribution dashboardView AnswerAnswer: B

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What does the gear icon on the prospect list allow you to do?

What does the gear icon on the prospect list allow you to do?A . CopyB . AssignC . DeleteD . EditView AnswerAnswer: B, C, D

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How does the marketer satisfy this request?

A marketer receives a request to permanently delete a prospect from Pardot. How does the marketer satisfy this request?A . The marketer archives the prospect, but cannot permanently delete their data.B . The marketer deletes the prospect in Salesforce, which then permanently deletes the prospect in Pardot.C . The marketer...

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What type of fields are not supported by the Pardot sync?

What type of fields are not supported by the Pardot sync?A . Record Type fieldsB . Formula fieldsC . Number fieldsD . Geolocation fieldsE . Text Area (rich) fieldsView AnswerAnswer: B, D, E Explanation: For More Info Refer These links: http://help.pardot.com/customer/portal/articles/2127364-mapping-salesforce-and-pardot-custom- fields https://help.salesforce.com/articleView?id=Why-is-my-field-not-syncing&language=en_US&type=1

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How could the marketer accomplish this?

A marketer wants to create different Pardot lists to correspond with the different stages of the buying cycle. When an Opportunity stage changes in Salesforce. the prospect list membership automatically updates to reflect that m Pardot. example, if an opportunity moves from Negotiations to Closed Won, the prospects associated with...

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