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Marketing Cloud Account Engagement Consultant exam

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How would you advise them to accomplish this?

LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?A . Create a new automation rule.B . Create a new segmentation rule.C . Add a completion action to the form the prospects completed to register...

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If someone opt-out's do we need to delete this Prospect record?

If someone opt-out's do we need to delete this Prospect record?A . Yes, it is restricted by lawB . False. It is restricted by law not to email them, but we still can track the activityView AnswerAnswer: B

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What is the primary benefits of using a multivariate test in this campaign?

LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page. The consultant suggests creating two versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with...

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There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time

There is Custom Field Type in Marketing Cloud Account Engagement called Date/TimeA . TrueB . FalseView AnswerAnswer: B

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How many Social Posting Connectors is it possible to create

How many Social Posting Connectors is it possible to createA . You can create as many Social Posting connectors as you wantB . One each typeC . Many but only one typeD . You can't use any Social Posting connectorView AnswerAnswer: A

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LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high...

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Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?

LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Marketing...

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Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include

Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions includeA . Don't use false or misleading header informationB . Don't use deceptive subject linesC . Identify the message as an adD . Tell recipients where you're locatedE . Tell recipients...

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What do you advise?

LenoxSoft mentions that they would like to invest in a content strategy but is afraid they don't have the resources. What do you advise?A . Start a company blog and promote a few high-quality pieces of content.B . Post content from other websites on your own site.C . Hire an...

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What Marketing Cloud Account Engagement feature of email now can be used to run these tests?

The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Marketing Cloud Account Engagement feature of email now can be used to run these tests?A . Create a test list of approved...

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