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What is a reason for this?
Luxury Retailers created a segment targeting high value customers that it activates through Marketing Cloud for email communication. The company notices that the activated count is smaller than the segment count. What is a reason for this?A . Marketing Cloud activations apply a frequency cap and limit the number of...
What does it mean to build a trust-based, first-party data asset?
What does it mean to build a trust-based, first-party data asset?A . To provide transparency and security for data gathered from individuals who provide consent for its use and receive value in exchangeB . To provide trusted, first-party data in the Data Cloud Marketplace that follows all compliance regulationsC ....
Which consideration related to the way Data Cloud ingests CRM data is true?
Which consideration related to the way Data Cloud ingests CRM data is true? A. CRM data cannot be manually refreshed and must wait for the next scheduled synchronization, B. The CRM Connector's synchronization times can be customized to up to 15-minute intervals. C. Formula fields are refreshed at regular sync...
Which data model subject area defines the revenue or quantity for an opportunity by product family?
Which data model subject area defines the revenue or quantity for an opportunity by product family?A . EngagementB . ProductC . PartyD . Sales OrderView AnswerAnswer: D Explanation: The Sales Order subject area defines the details of an order placed by a customer for one or more products or services....
Where is value suggestion for attributes in segmentation enabled when creating the DMO?
Where is value suggestion for attributes in segmentation enabled when creating the DMO?A . Data MappingB . Data TransformationC . Segment SetupD . Data Stream SetupView AnswerAnswer: C Explanation: Value suggestion for attributes in segmentation is a feature that allows you to see and select the possible values for a...
Which two steps should the consultant take to address this new use case?
A Data Cloud customer wants to adjust their identity resolution rules to increase their accuracy of matches. Rather than matching on email address, they want to review a rule that joins their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key. Which two...
Which two steps should a consultant take if a successfully configured Amazon S3 data stream fails to refresh with a "NO FILE FOUND" error message? Choose 2 answers
Which two steps should a consultant take if a successfully configured Amazon S3 data stream fails to refresh with a "NO FILE FOUND" error message? Choose 2 answersA . Check if correct permissions are configured for the Data Cloud user.B . Check if the Amazon S3 data source is enabled...
Which sequence of steps should the consultant follow to achieve this requirement?
A customer wants to create segments of users based on their Customer Lifetime Value. However, the source data that will be brought into Data Cloud does not include that key performance indicator (KPI). Which sequence of steps should the consultant follow to achieve this requirement?A . Ingest Data > Map...
What should a consultant use to address this use case in Data Cloud?
Northern Trail Qutfitters wants to be able to calculate each customer's lifetime value {LTV) but also create breakdowns of the revenue sourced by website, mobile app, and retail channels. What should a consultant use to address this use case in Data Cloud?A . Flow OrchestrationB . Nested segmentsC . Metrics...
What should a user do to pause a segment activation with the intent of using that segment again?
What should a user do to pause a segment activation with the intent of using that segment again? A. Deactivate the segment. B. Delete the segment. C. Skip the activation. D. Stop the publish schedule.View AnswerAnswer: A Explanation: The correct answer is A. Deactivate the segment. If a segment is...
