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Which two common use cases can be addressed with Data Cloud? Choose 2 answers
Which two common use cases can be addressed with Data Cloud? Choose 2 answersA . Understand and act upon customer data to drive more relevant experiences.B . Govern enterprise data lifecycle through a centralized set of policies and processes.C . Harmonize data from multiple sources with a standardized and extendable...
How can a consultant modify attribute names to match a naming convention in Cloud File Storage targets?
How can a consultant modify attribute names to match a naming convention in Cloud File Storage targets?A . Use a formula field to update the field name in an activation.B . Update attribute names in the data stream configuration.C . Set preferred attribute names when configuring activation.D . Update field...
Which feature should the consultant suggest the marketing team use to ensure this consistency when creating future, more refined segments?
Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use. Which feature should the consultant suggest the marketing team use to ensure this consistency when creating future, more refined segments?A . Create new segments...
How should the Data Cloud consultant configure this activation?
Cumulus Financial created a segment called Multiple Investments that contains individuals who have invested in two or more mutual funds. The company plans to send an email to this segment regarding a new mutual fund offering, and wants to personalize the email content with information about each customer's current mutual...
Which feature accomplishes this requirement?
A customer needs to integrate in real time with Salesforce CRM. Which feature accomplishes this requirement? A. Streaming transforms B. Data model triggers C. Sales and Service bundle D. Data actions and Lightning web componentsView AnswerAnswer: A Explanation: The correct answer is A. Streaming transforms. Streaming transforms are a feature...
What should the consultant keep in mind with regard to formula field updates when using the S3 Connector?
Cumulus Financial is currently using Data Cloud and ingesting transactional data from its backend system via an S3 Connector in upsert mode. During the initial setup six months ago, the company created a formula field in Data Cloud to create a custom classification. It now needs to update this formula...
What is the most efficient approach that a consultant should take when ingesting this data to ensure all the different phone numbers are properly mapped and available for use in activation?
Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone, and work phone as three separate fields for its customers on the Contact record. The company plans to use Data Cloud and ingest the Contact object via the CRM Connector. What is the most efficient approach...
Which object should the consultant use in identity resolution to perform exact match rules on the Loyalty ID?
A retailer wants to unify profilezs using Loyalty ID which is different than the unique ID of their customers. Which object should the consultant use in identity resolution to perform exact match rules on the Loyalty ID?A . Party Identification objectB . Loyalty Identification objectC . Individual objectD . Contact...
What should NTO use to achieve this?
Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data Cloud and bring two years of transactional history into Data Cloud. What should NTO use to achieve this? A. B2C Commerce Starter Bundles B. Direct Sales Order entity ingestion C. Direct Sales Product entity ingestion D. B2C...
Which two impacts should the consultant communicate as a result of this action?
A consultant is working in a customer's Data Cloud org and is asked to delete the existing identity resolution ruleset. Which two impacts should the consultant communicate as a result of this action? Choose 2 answersA . All individual data will be removed.B . Unified customer data associated with this...
