100-101 Online Training Archives

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1. What is a valid reason that an ad would be rejected by Facebook?

An image within the ad was relevant to its message

Lead ads were used to receive email, first name and phone number

The ad contained sexually suggestive images.

The link to the landing pages included content that was relevant to the ad

2. A business recently delivered an ad campaign with the Brand Awareness objective on the Facebook App

Which metric within Ads Manager will help the business determine the success of the campaign?

Amount spent

Cost per click

Reach

Estimated Ad Recall Lift Rate

3. A business selects Engagement as its campaign objective.

Which action would the business want its customers to take?

Like a post

Visit its website

Remember an ad

Make a purchase

4. An ad on the Facebook App is initially approved startsto be delivered, and then gets.As approved.

What could be a reason for this disapproval?

High negative feedback

Low bid amount

The payment method expires

Narrow targeting settings

5. What are the benefits of Facebook pixel? (Choose all that apply)

Helps advertisers reach the right people

Measures the results of an ad across devices

Measures in-app activity

Helps advertisers to create ad mock-ups

6. Which two ad placement options are available on Instagram? Choose all that apply.

Stories

Right column

Marketplace

Feed

7. When you begin a new campaign on Ads Manager, what is the first step in the process?

Select where ads will be seen through placements

Create a Lookalike Audience based on website visitors

Produce the right creative for the campaign

Align your marketing goal with a campaign objective

8. How does the ad auction determine which ad to show to the intended audience?

By maximizing value for both people and businesses

Based on the highest bidding price

By comparing the historic performances of advertisers

Based on predicted engagement rate

9. A business only has high-quality photos as creative assets. It's interested in testing video ads but doesn't have resources to create them .

What solution should the business try?

Slideshow

Single image

Instant Experience

Carousel

Stories

10. What are two benefits of the interconnectivity of the Meta products? (Choose 2)

Divide budget by platform

Manage ad campaigns across platforms from one interface

Optimize ad campaigns by placement type

Apply reach and frequency across Messenger

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11. What should a brand use to ensure consistent delivery to the target audience?

Reach and Frequency

Brand Awareness

Conversion

Auction

12. Where can people see a boosted post?

Audience Network

What sApp

Messenger

Instagram

13. A campaign has multiple ad sets

Which strategy is most effective to avoid overlapping audiences?

Saved audience

Audience exclusion

Location exclusion

Narrow ad sets

14. An advertiser is launching a new brand and wants to increase brand recognition

How should the advertiser design their ads?

Use ads that require sound on

Introduce brand in the first 3s

Use only static images for easier recall

Introduce brand in the last 3s

15. A business posts and runs ad campaigns frequently and gels inquiries from people. The business wants to be able to follow up with each person individually and track communications with them.

What is the best tool to use to respond to potential customers?

Page Inbox to read and respond to messages and posts

Page Insights to learn more about how the Page is performing

Stones to engage with the audience and talk more about the services offered

Offers to give potential customers a discount to an initial consultation call

16. What are two key features of WhatsApp? (Choose 2)

End-to-end encryption

Ad placements

Business details

Free messaging and video calls

17. What is a valid reason that an ad would be rejected by Facebook?

An image within the ad focused on individual body parts

Lead ads were used to receive email, first name and phone number

The ad used a video ad that was originally created for television

The link to the landing pages included content that was relevant to the ad

18. What is a benefit of using Ads Manager to create ads rather than boosting a post directly from a business Page?

Create an ad from an existing post

Preview the ad during ad creation

Create campaigns with multiple ads

Set a specific time for an ad to run

19. What is the first step required to establish a business presence on Facebook?

Create an ad

Create a page

Create an event

Create a post

Pay to set up your business account

20. How many currencies are allowed in an ad account?

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21. Which element is required to create a Custom Audience from website visitors?

Facebook Shop

FacebookSDK

Facebook pixel

Facebook profile

User Cookie

22. What is the main difference between the Brand Awareness and Engagement objectives?

Brand Awareness optimizes for ad recall white Engagement optimizes for likes/shares/comments

Brand Awareness optimizes for likes/shares/comments,while Engagement optimizes for ad recall

Brand Awareness optimizes for conversions, white Engagement optimizes for views

Brand Awareness optimizes for views, while Engagement optimizes for conversions

23. An e-commerce company launches a new website. The company wants to build a campaign that optimizes for the audience to take a specific action when visiting the website.

Which campaign objective should the company use to accomplish this goal?

Conversions

Engagement

Reach

Traffic

24. Which two targeting features are available at the Ad Set level? (Choose 2)

Placements

Optimizations

Bid Strategy

Target Audience

25. Which option is best to reach existing customers?

Lookalike Audience

Custom Audience

Conversion audience

Interest-based audience