Design Thinking and the Continuous Delivery Pipeline (CDP) have which behavior in common?
- A . Both focus on the need for Continuous Integration to confirm the Solution is desirable
- B . Both use feedback from Customers to improve products
- C . Both focus on continuous delivery of assets for Release on Demand
- D . Both focus on Return on Investment (ROI) and net present Value Metrics
What is the key concern when evaluating the fit for a market segment?
- A . Is the segment going to be highly profitable?
- B . Are there substitutes for this product offering in the market?
- C . Does the segment align with our values and mission?
- D . Are our Customers happy?
Which statement is true about designing a data strategy?
- A . It should be approached as a one-time project
- B . Data monetization vastly increases the short-term value of products
- C . It requires collaboration between Product Managers and their Customers
- D . It is best when architected in the analyzing state within the ART Kanban
What statement is true about designing an application programming interface (API) strategy?
- A . APIs should be approached as one-time projects
- B . APIs can be modernized
- C . API design and development should leverage Design Thinking
- D . APIs are best when architected in the analyzing state within the ART Kanban
- E . Are our Customers happy?
A Product Manager in a business-to-business market wants to disrupt a competitor by changing the work processes of a complex industrial process. Which Design Thinking tool will help in redesigning the work processes?
- A . Buy a Feature
- B . Journey maps
- C . Buyer personas
- D . Value proposition canvas
What is one characteristic that is an essential part of market segmentation?
- A . Exploring competition within the segment
- B . Evaluating if segment members view the organization positively
- C . Validating that the segment is valuable enough to be economically feasible
- D . Determining if the organization already has strong sales within the segment
What is one strength of qualitative research?
- A . It provides statistically significant results
- B . It is scalable to large numbers of people
- C . It is costly on a per-customer cost basis
- D . It builds Customer empathy within the team doing the research
Who is the best stakeholder to collaborate with if a Product Manager wants to discuss an Enabler Feature for the upcoming PI?
- A . Agile Team
- B . Epic Owners
- C . System/Solution Architects
- D . Business Owners
What research technique is used to develop personas?
- A . Storyboard
- B . Solution Content
- C . Journey Map
- D . Product Vision
Qualitative research fuels innovation when designed to explore what?
- A . Feasibility of copying a competitive Feature
- B . Ideas for improving Feature throughput a PI
- C . Feature adoption rates
- D . The context in which Customers use the product