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Which of the following sets of rule criteria will accomplish this?
You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists....
How should the data be imported?
Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure...
Which automation tool would best achieve this?
Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?A . Create a form with a Completion Action to send a pricing sheet.B . Create...
Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?
LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the...
Select Assets that allow to Adjust prospects score
Select Assets that allow to Adjust prospects scoreA . Automation RulesB . Segmentation RulesC . PI Completion ActionsD . Engagement ProgramsE . TablesView AnswerAnswer: A, C, D
It is possible to assign certain Prospect to selected Scoring Category
It is possible to assign certain Prospect to selected Scoring CategoryA . TrueB . FalseView AnswerAnswer: B
There is Custom Field Type in Marketing Cloud Account Engagement called Email
There is Custom Field Type in Marketing Cloud Account Engagement called EmailA . TrueB . FalseView AnswerAnswer: B
What automatic workflow can be created to prevent them from getting assigned?
There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?A . Create...
Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?
Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given...
Given this requirement, which Marketing Cloud Account Engagement features are the minimum requirement for a successful Engagement Program?
During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Marketing Cloud Account Engagement features are the minimum requirement for a successful Engagement Program?A . Email Authentication > Salesforce Connector > Email templates > Users >...
