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What is Data Cloud's primary value to customers?
What is Data Cloud's primary value to customers?A . To provide a unified view of a customer and their related dataB . To connect all systems with a golden recordC . To create a single source of truth for all anonymous dataD . To create personalized campaigns by listening, understanding,...
Which configuration change should a consultant consider in order to increase the consolidation rate?
A customer is concerned that the consolidation rate displayed in the identity resolution is quite low compared to their initial estimations. Which configuration change should a consultant consider in order to increase the consolidation rate?A . Change reconciliation rules to Most Occurring.B . Increase the number of matching rules.C ....
Which Data Cloud feature should help with this use case?
An organization wants to enable users with the ability to identify and select text attributes from a picklist of options. Which Data Cloud feature should help with this use case?A . Value suggestionB . Data harmonizationC . Transformation formulasD . Global picklistsView AnswerAnswer: A Explanation: : Value suggestion is a...
Which engagement channel data will require custom integration?
Northern Trail Outfitters wants to use some of its Marketing Cloud data in Data Cloud. Which engagement channel data will require custom integration?A . SMSB . EmailC . CloudPageD . Mobile pushView AnswerAnswer: C Explanation: CloudPage is a web page that can be personalized and hosted by Marketing Cloud. It...
What is the most efficient option to allow for this capability?
A consultant wants to ensure that every segment managed by multiple brand teams adheres to the same set of exclusion criteria, that are updated on a monthly basis. What is the most efficient option to allow for this capability?A . Create, publish, and deploy a data kit.B . Create a...
Which two requirements must be met for a calculated insight to appear in the segmentation canvas? Choose 2 answers
Which two requirements must be met for a calculated insight to appear in the segmentation canvas? Choose 2 answersA . The metrics of the calculated insights must only contain numeric values.B . The primary key of the segmented table must be a metric in the calculated insight.C . The calculated...
Which permission setting should a consultant check if the custom Salesforce CRM object is not available in New Data Stream configuration?
Which permission setting should a consultant check if the custom Salesforce CRM object is not available in New Data Stream configuration?A . Confirm the Create object permission is enabled in the Data Cloud org.B . Confirm the View All object permission is enabled in the source Salesforce CRM org.C ....
Which two common use cases can be addressed with Data Cloud? Choose 2 answers
Which two common use cases can be addressed with Data Cloud? Choose 2 answersA . Understand and act upon customer data to drive more relevant experiences.B . Govern enterprise data lifecycle through a centralized set of policies and processes.C . Harmonize data from multiple sources with a standardized and extendable...
How can a consultant modify attribute names to match a naming convention in Cloud File Storage targets?
How can a consultant modify attribute names to match a naming convention in Cloud File Storage targets?A . Use a formula field to update the field name in an activation.B . Update attribute names in the data stream configuration.C . Set preferred attribute names when configuring activation.D . Update field...
Which feature should the consultant suggest the marketing team use to ensure this consistency when creating future, more refined segments?
Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use. Which feature should the consultant suggest the marketing team use to ensure this consistency when creating future, more refined segments?A . Create new segments...
