Customer Data Platform V1

How does an admin increase the consolidation rate for identity resolution?A . Add more matching rules to broaden the search of matches B. Change the ignore empty value option C. Change all reconciliation rules to source sequence D. Reduce the number of matching rulesView AnswerAnswer: A

In addition to the unified individual object, what other object does salesforce CDP automatically create and manage during the identity resolution process?A . Unified product catalog objects B. Unified contact point objects C. Unified order objects D. Unified lead objectsView AnswerAnswer: B

What is the correct formula to display the value of the raw data column of “Revenue” plus a 5% margin?A . SELECT([‘Revenue’] *1.05) B. SELECT([‘revenue’] *1.05) C. sourceField([‘Revenue’] *1.05) D. sourceField([‘revenue’] *1.05)View AnswerAnswer: C

Which of these is present in Identity Resolution Summary?A . Unified Individuals B. Last Processing Status C. Matched Individuals D. All the aboveView AnswerAnswer: D

What are 2 options to stop a segment from publishing?A . Disable B. Skip C. Unpublish D. DeleteView AnswerAnswer: D

Salesforce CDP create automations in Marketing Cloud Automation Studio to support data ingestion. Under which Business Unit(s) will these automations be created?A . All Business Unit (Bus) in the Account including Top-level (ENT) business unit B. All Business Units (Bus) in the account used for sending C. All selected business...

What is the primary object for an Organization, Individual, Affiliation Group, Member in the Cloud Information Model?A . Membership B. Party C. Global Account D. IndividualView AnswerAnswer: B

What are the two benefits of Calculate Insights compared to Segment criteria?A . It creates simple logic on row-based operations B. It creates reusable contents C. Marketer friendly drag and drop interface D. It performs complex queries on multiple objectsView AnswerAnswer: B,D

How can an administrator check segment publishing status?A . Segments publish summary dashboard B. Publish History related list in Activation Record C. Segments publish history report D. Publish History related list in Segment RecordView AnswerAnswer: B,D

What are the three available data related APIs in CDP?A . Transactional API B. Profile API C. Unified Profile API D. Data Query API E. Calculated Insights APIView AnswerAnswer: B,D,E