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Which role should be assigned to the IT staff member?
Northern Trail Outfitters (NTO) needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks: * Maintain NTO's master suppression list * Configure data relationships * Create new subscriber attributes Which role should be assigned to the IT staff member?A...
What Contact Entry mode best fits this scenario?
An online retailer would like to utilize Journey Builder interactions for sending post-purchase communications to their customers. What Contact Entry mode best fits this scenario?A . No re-entryB . Re-entry anytimeC . Re-entry only after existingD . Re-entry after timeView AnswerAnswer: C
Which statement is correct regarding the Business Unit functionality within Marketing Cloud?
Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations. Which statement is correct regarding the Business Unit functionality within Marketing Cloud? Choose 2 answersA . Business Units...
Which two Marketing Cloud features will support this effort?
A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys. Which two Marketing Cloud features will support this effort? Choose 2 answersA . Data DesignerB . Cloud PagesC . Web Analytics ConnectorD . Content BuilderView AnswerAnswer: C,D
Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email?
n online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following: * The email content will highlight new inventory each day. * A small team will...
Which three statements are correct regarding the automation tools in Marketing Cloud?
Which three statements are correct regarding the automation tools in Marketing Cloud? Choose 3 answersA . Automation Studio and Journey Builder allow users to repeat an interaction indefinitely.B . Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio.C . Journey Builder allows...
Which two recommendations should the consultant make?
A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make? Choose 2 answersA . Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.B . The consultant should enable deep linking in the...
Which activities should be included in the customer's journey?
A customer wants to create a journey with the goal of making users activate their accounts within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send...
customer's daily promotional email?
An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following: * The email content will highlight new inventory each day. * A small team will...
What is a correct statement about a database of record? Choose 2 answers
What is a correct statement about a database of record? Choose 2 answersA . A database of record is a centralized storage repository of data about objects or people.B . A database of record is any database containing subscriber data.C . A database of record is a data structure in...
