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Which personalization string should they include as the href attribute in the link?
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email. Which personalization string should they include as the href attribute in the link?A . %%view_as_webpage%% B. %%view_email_url%% C. %%vawp%% D. %%view_online%%View AnswerAnswer: B Explanation:...
Which solution should the consultant recommend?
Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list. Which solution should the consultant recommend?A . Use Einstein Segment Recommendations B. Use an import activity to...
What should they be aware of with respect to sender reputation?
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000 What should they be aware of with respect to sender reputation?A . They should have one dedicated IP address for every 100,000 messages send per month. B. They should have...
What hierarchy should be recommended?
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign. What hierarchy should be recommended?A . One parent business unit and a child...
Which two methods would allow them to utilize a Retention Policy?
Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty...
Which data source is supported to personalize messages?
Northern Trail Outfitters is looking to personalize their SMS Messages. Which data source is supported to personalize messages?A . Population in Contact Builder B. MobileConnect Demographics C. Data Designer Attribute Group D. Profile Attributes.View AnswerAnswer: B
How should the consultant set this up?
Northern Trail Outfitters wants to use Marketing Cloud to send notifications to customers when their orders are ready for in-store pickup. The notifications can be either SMS or email depending on their communications preference. How should the consultant set this up?A . Create an Outbound Message in MobileConnect with AMPscript...
Which method would facilitate this solution?
Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A. Which method would facilitate this solution? A. In journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data B. In Automation Studio,...
Which two actions could they take to optimize Journey performance?
Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder. Which two actions could they take to optimize Journey performance? (Choose 2 answers)A . Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder. B....
What solution should be recommended to allow for long-term self-sufficiency in segmentation?
Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud. What...
