Results of two simulations can be compared using the ______________.
- A . Visual Business Director
- B . Interaction History report
- C . Proposition Distribution report
- D . Predictive Analytics Director
A
Explanation:
Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf
(124)
Which of the following is a dimension in Visual Business Director?
- A . Revenue
- B . Channel
- C . Volume
- D . Intent
B
Explanation:
Reference: https://community1.pega.com/community/pega-support/question/what-are-6-dimensionsvisual-business-director
Which is a Key Performance Indicator?
- A . Action
- B . Outcome
- C . Volume
- D . Channel
Visual Business Director can be used to _____________.
- A . inspect interactions of a single customer
- B . compare two datasets
- C . predict customer behavior
- D . import and inspect and external dataset
Which metric is used in the Proposition Distribution report?
- A . Accept rate
- B . Volume
- C . Target budget
- D . Total revenue
To build a predictive model, use ____________.
- A . Pega Customer Service
- B . Pega Marketing
- C . Pega Decision Management
- D . Pega Platform
D
Explanation:
Reference: https://community.pega.com/sites/default/files/help_v73/dsm/da-portal/tasks/da-creatingpredictive-model-tsk.htm
Next-Best-Action maximizes the customer lifetime value by _____________.
- A . using consistency rules in the Next-Best-Action decision strategy
- B . building Next-Best-Action on top of each other across every interaction
- C . monitoring the customer interactions in all channels
- D . using arbitration metrics in the Next-Best-Action decision strategy
The implementation of Next-Best-Action must involve ______________.
- A . building a product catalog
- B . defining business issue and group hierarchy
- C . inclusion of third party predictive models
- D . defining a prioritization formula based on marketing weight
What is the key characteristic that Next-Best-Action must consider to satisfy customer needs?
- A . Service
- B . Consistency
- C . Mobility
- D . Sociability
Which business issue is the least suitable for Next-Best-Action?
- A . Collections
- B . Retention
- C . Service
- D . Accounting
Business rules that determine if a customer is eligible for a particular proposition are also known as ___________.
- A . Contact rules
- B . Hard rules
- C . Soft rules
- D . Marketing rules
A
Explanation:
Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf
(191)
One of the flow shapes which allows seamless integration of Pega Decision Management with Pega Business Process Management is ____________.
- A . Subprocess
- B . Run Data Flow
- C . Utility
- D . Decision
D
Explanation:
Reference: http://smartrules.nl/part-3-more-layers/
To which types of decisions can Decision Management be applied?
- A . Determining the cause of a customer’s problem
- B . Determining why response rates for a campaign in one region are below average
- C . Determining how to retain a customer and what budget we should spend
- D . Determining how to optimize the product portfolio to increase market share
Which decision component is used to arbitrate between propositions?
- A . Prioritize
- B . Adjudication
- C . Arbitration
- D . Decision Table
In a prioritization expression, to balance the customer needs and business objectives you adjust ____________.
- A . customer contact rules
- B . weights and levels
- C . product compatibility rules
- D . product eligibility rules
B
Explanation:
Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf
The Next-Best-Action strategies must be _____________.
- A . secured and modified only by IT
- B . simple and straight forward
- C . easy to be changed by the business
- D . complex and forensically calculated
Which decision component is used to implement hard rules?
- A . Prioritize
- B . Adaptive Model
- C . Decision Table
- D . Eligibility
D
Explanation:
Reference: https://community1.pega.com/community/product-support/question/dsm-relevant-informationsoft-rules-and-hard-rules
The Predictive Model Markup Language (PMML) allows for predictive models to ___________.
- A . be developed faster
- B . be easily shared between applications
- C . use the same modelling process
- D . perform better
B
Explanation:
Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf
When compared to a Predictive Model, an Adaptive Model is different as it ___________.
- A . can use strategy properties as predictors
- B . considers both symbolic and numeric predictors
- C . learns from both positive and negative outcomes
- D . uses predictor binning
C
Explanation:
Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf
What is the difference between predictive and adaptive analytics?
- A . Predictive models can predict a continuous value.
- B . Predictive models predict customer behavior.
- C . Adaptive models use the customer data as predictors.
- D . Predictive models have evidence.
C
Explanation:
Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf
The likelihood that a proposition will be accepted by the customer is stored in the strategy property called _______________.
- A . pyPropensity
- B . pyLikelihood
- C . pyProbability
- D . pyBehavior
A
Explanation:
Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf
Two results of an adaptive model are ____________.
- A . Priority and Propensity
- B . Priority and Evidence
- C . Propensity and Performance
- D . Propensity and Rank
Predictive Analytics is a ______________.
- A . real time predictive dashboard
- B . method of visualizing our data
- C . science concerned with finding repeatable patterns in data
- D . query, reporting and a search tool
C
Explanation:
Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf (216)
The mapping of the input fields of a third-party predictive model is done in the ______________.
- A . Predictive Model decision component
- B . Predictive Model rule
- C . Predictive Analytics Director portal
- D . Customer class definition
B
Explanation:
Reference: https://community.pega.com/sites/default/files/help_v731/rule-/rule-decision-/rule-decisionpredictivemodel/inputmapping.htm
What format is used to express PMML?
- A . HTML
- B . SQL
- C . CSV
- D . XML
D
Explanation:
Reference: https://community1.pega.com/community/pega-support/question/creating-pmml-python-r-andpega
The performance of an Adaptive Model that has not collected any evidence is ____________.
- A . 1.0
- B . 0.0
- C . null
- D . 0.5
D
Explanation:
Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf
Which of the following is a good candidate for a predictor in a Scoring Model?
- A . Customer Date of Birth
- B . Mobile Phone Number
- C . Total International Minutes
- D . Customer Name
What is Predictive Model Markup Language (PMML)?
- A . An Industry standard language used to represent predictive models
- B . Pega’s own language used to represent predictive models
- C . A mathematics based language used to represent predictive models
- D . An XML-Based language used to represent predictive models
D
Explanation:
Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf
(236)
When configuring an Adaptive Model, the property type Integer is automatically translated to which predictor type?
- A . Symbolic
- B . Numeric
- C . Alphanumeric
- D . Number
A
Explanation:
Reference: https://community1.pega.com/community/pega-academy/question/comparison-adaptivemodel-vs-predictive-model
Pega Adaptive Models ____________.
- A . involve a significant human effort to develop
- B . require historical data
- C . learn about customer behavior in real time
- D . can only be used in inbound channels
Which value is output by an Adaptive Model?
- A . Score
- B . Performance
- C . Behavior
- D . Lift
B
Explanation:
Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf
(252)
The Adaptive Model output that is automatically mapped to a strategy property is _____________.
- A . performance
- B . propensity
- C . evidence
- D . score
C
Explanation:
Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf (251)
When building a predictive model, the use of testing and validation samples ______________.
- A . increases the accuracy of models
- B . enables model validation in strategies
- C . is mandatory for segmentation
- D . validates the quality of input data
D
Explanation:
Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf (223)
The Adaptive Model instance is created when you ___________.
- A . execute the strategy containing the Adaptive Model component
- B . create an Adaptive Model rule
- C . configure an Adaptive Model decision component
- D . import an Adaptive Model definition rule
What is the most accurate description of proactive retention? Proactive Retention _____________.
- A . simplifies the process of retaining customers
- B . enables business to respond to customers when they contact a call center
- C . anticipates potential customer churn
- D . enables the business to reduce the number of credit risk customers
C
Explanation:
Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf (206)
Proactive retention is applicable when a customer is _____________.
- A . initiating contact to churn
- B . in a collections process
- C . likely to churn
- D . a high value customer
C
Explanation:
Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf (208)
The action a selling organization undertakes to reduce customer defections is also known as _____________.
- A . marketing
- B . upselling
- C . cross-selling
- D . retention
D
Explanation:
Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf (203)
When building a predictive model, at what stage do you compare the performance of predictive models?
- A . Model Development stage
- B . Model Analysis stage
- C . Model Export stage
- D . Model Comparison stage
When building a predictive model, the Data Analysis stage is where you ____________.
- A . create data samples
- B . select the input data
- C . group predictors
- D . determine the output field
C
Explanation:
Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf (219)
In an Adaptive Model rule, what is a valid predictor data type?
- A . Character
- B . Symbolic
- C . Boolean
- D . String