Marketo MCE Marketo Certified Expert Exam Online Training
Marketo MCE Online Training
The questions for MCE were last updated at May 10,2025.
- Exam Code: MCE
- Exam Name: Marketo Certified Expert Exam
- Certification Provider: Marketo
- Latest update: May 10,2025
Which step is necessary to add a custom column to a lead report?
- A . Select the Smart List(s)
- B . Drag over Opportunity Columns
- C . Select Export Rows
- D . Activate Custom Columns in Admin
A
Explanation:
Reference: https://docs.marketo.com/display/public/DOCS/Add+Custom+Columns+to+a+Person+Rep
ort
Michael has created two smart campaigns in two different programs.
The flow for each smart campaign is shown below.
Once a person achieves success (Influenced) in the 2020 Industry Predictions Ebook, Michael wants to send the person the invite email for the weekly demo.
Which modifications must Michael make to the smart campaigns to achieve this?
- A . Add the “Campaign is Requested” trigger to the 01 Send Invite smart campaign and the “Request Campaign” flow step to the 03 Success smart campaign.
- B . Add the “Campaign is Requested” trigger to the 03 Success smart campaign. No changes are needed to the 01 Send Invite smart campaign.
- C . Add the “Added to Program” trigger to the 01 Send Invite smart campaign and the “Add to Program” flow step to the 03 Success smart campaign.
- D . Add the “Campaign is Requested” trigger to the 01 Send Invite smart campaign. No changes are needed to the 03 Success smart campaign.
A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads.
What should be added as a flow step in a Smart Campaign to accomplish this?
- A . Add to SFDC Campaign
- B . Add to Engagement Program
- C . Add to Nurture Stream
- D . Add to Trash
An engagement program has a group of leads that a marketer no longer wants to send emails.
Removing leads from the program also causes which data to be removed?
- A . Email performance
- B . Changes to the engagement program cadence
- C . Lead score
- D . Contribution to the engagement score
A marketing director is asked to email leads to invite them to a company event.
Which Program Channel Type should be used to register leads and host the event onsite?
- A . Tradeshow Channel
- B . Email Blast
- C . Roadshow Channel
- D . Webinar Channel
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