In the context of Kotter’s Organizational Change Management (OCM) model, what constitutes the initial and pivotal step in the change management process?

In the context of Kotter’s Organizational Change Management (OCM) model, what constitutes the initial and pivotal step in the change management process?
A . Does it entail the formation of a guiding coalition, a cohesive group of influential stakeholders committed to steering the organization through the change initiative?
B . Is it imperative to commence by creating a compelling and immediate sense of urgency, compelling stakeholders to recognize the necessity and timeliness of the proposed change?
C . Does the first important step revolve around the generation of short-term successes and victories, reinforcing the feasibility and desirability of the broader change initiative?
D . Is it paramount to institute the change itself as the primary step, thereby setting the transformation process into motion?

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Answer: B