Facebook Blueprint 410-101 Facebook Certified Media Buying Professional Online Training
Facebook Blueprint 410-101 Online Training
The questions for 410-101 were last updated at Jan 09,2026.
- Exam Code: 410-101
- Exam Name: Facebook Certified Media Buying Professional
- Certification Provider: Facebook Blueprint
- Latest update: Jan 09,2026
Topic 4, Given a scenario, determine target audience
What is the biggest difference between doing a 1% versus a 6% similar audience? Choose only ONE best answer.
- A . A 1% similar audience is optimized for similarity whereas a 6% is optimized for reach.
- B . A 6% similar audience is optimized for similarity whereas a 1% is optimized for reach.
- C . There is no difference. The 6% audience will only be a larger audience that excludes the 1% audiences.
- D . A 6% would include several countries whereas a 1% would only include one country.
An online membership site has built two different core/saved audiences in order to reach the same niche market through two different forms of segmentations.
Your social media manager has been running ads for 2 weeks, but it seems like one campaign is using 80% of the total budget.
When you compare both audiences, there is an 84% audience overlap.
What should you do next to optimize the campaign? Choose only ONE best answer.
- A . You should stop using the audience where you are spending 20% of the budget.
- B . You should unify both audiences into one, as your ad sets are competing with each other.
- C . You should stop spending more money on the audiences where you have spent 80% of the budget.
- D . You should continue running the ads, as they are working properly.
A car dealership wants you to promote specific cars that have not been doing well.
Sales are down and they would like for you to promote a video showing the dealership, benefits and several cars to maximize reach of people living close to the area.
Your client would also like for you to create a lead ad from the people who’ve seen the video.
What kind of audiences do you need in order to achieve your client’s request? Choose only ONE best answer.
- A . A core audience + a lookalike audience.
- B . A lookalike audience + a website audience
- C . A core audience + a website audience
- D . A core audience + an engagement audience
- E . A lookalike audience + an engagment audience
A customer has requested you to target high-end market for his new apparel store. He is opening in two months and would like to build awareness to teens.
You’ve done your research and came up with two core/saved audiences:
Audience #1
– Age below 20 years
– Interest: fashion and 3 specific high-end fashion brands
– Education: Master Degree Completion and College Completion
Audience #2
– Age below 20 years
– Interest: fashion and 2 specific high-end fashion brands
– Education: College Completion
However, when you go to the audience overlap tool, you realize that there is an overlap of 99% with both audiences.
What are some actions you can do to fix the audience overlap? Select two options that apply. Choose ALL answers that apply.
- A . Delete Audience #2 and run ads on Audience #1.
- B . Change Audience #1 interests to something different that still appeals to apparel.
- C . Merge both audiences and run the campaign only on one audience.
You are researching the launch of a new product and want to cross-sell to your current customer base to see if there is an audience that could be a good fit for the new product.
You need to better understand the behaviors, demographics, and investigate several audiences for your client.
Which audiences do you analyze in Audience Insights?
Select all that apply. Choose ALL answers that apply.
- A . You should research all users on Facebook with certain characteristics that match your target market.
- B . You should research people connected to your Fan Page.
- C . You should upload a customer database and analyze their behaviors.
- D . People who have viewed a view post on your Fan Page.
You are planning on uploading a list of 5,000 customers from the same country for a current client to build a custom audience.
What are some of the best practices you need to follow when uploading a customer database to build a Custom Audience? (Select all that apply) Choose ALL answers that apply.
- A . Always include the country code as part of your customer’s phone numbers.
- B . Always include your customers’ countries in their own column in your file.
- C . For customer lifetime value rate your customers on a ranking from 1-10
- D . Include only customers with highest value order for best performance.
- E . Convert different currencies into the same one.
