Facebook Blueprint 410-101 Facebook Certified Media Buying Professional Online Training
Facebook Blueprint 410-101 Online Training
The questions for 410-101 were last updated at Jan 08,2026.
- Exam Code: 410-101
- Exam Name: Facebook Certified Media Buying Professional
- Certification Provider: Facebook Blueprint
- Latest update: Jan 08,2026
You’ve installed the ViewContent event on the blog, but your client now wants you to categorize the individual blog posts with a category.
How could you use Facebook Pixel to categorize each blog post? Choose only ONE best answer.
- A . You have to use Facebook pixel parameters in order to categorize each blog post.
- B . It is not possible to do what your client is requesting.
- C . You have to create additional events in order to categorize each blog post.
You’ve been running campaigns for the past couple of month to increase sales by at least 2x, but results are not reaching your objective.
Your client recommends giving a 30% discount to see if that is a good incentive for potential customers to buy a new membership and generate results faster.
What strategies should you follow? Select two that apply. Choose ALL answers that apply.
- A . You build a similar audience based on people who’ve checked out and run the 30% discount campaign.
- B . You build a custom audience based on people who registered, but haven’t checked out, and run the 30% discount campaign.
- C . You build a custom audience based on people who’ve visited blog posts related to the product in the past 45 days, and run the 30% discount campaign.
- D . You build a new saved audience to reach new potential customers and run the 30% discount campaign.
You’ve been running campaigns for the past couple of month to increase sales by at least 2x, but results are not reaching your objective.
Your client recommends giving a 30% discount to see if that is a good incentive for potential customers to buy a new membership and generate results faster.
What strategies should you follow? Select two that apply. Choose ALL answers that apply.
- A . You build a similar audience based on people who’ve checked out and run the 30% discount campaign.
- B . You build a custom audience based on people who registered, but haven’t checked out, and run the 30% discount campaign.
- C . You build a custom audience based on people who’ve visited blog posts related to the product in the past 45 days, and run the 30% discount campaign.
- D . You build a new saved audience to reach new potential customers and run the 30% discount campaign.
You’ve been running campaigns for the past couple of month to increase sales by at least 2x, but results are not reaching your objective.
Your client recommends giving a 30% discount to see if that is a good incentive for potential customers to buy a new membership and generate results faster.
What strategies should you follow? Select two that apply. Choose ALL answers that apply.
- A . You build a similar audience based on people who’ve checked out and run the 30% discount campaign.
- B . You build a custom audience based on people who registered, but haven’t checked out, and run the 30% discount campaign.
- C . You build a custom audience based on people who’ve visited blog posts related to the product in the past 45 days, and run the 30% discount campaign.
- D . You build a new saved audience to reach new potential customers and run the 30% discount campaign.
You are planning the launch of the new mobile app for PhotoSnap.
Your client would like to move current website users to the mobile app and also reach new users.
Which audiences should you use for the mobile app launch? Select the three that best apply. Choose ALL answers that apply.
- A . You should build custom audiences based on the customer database of people who have purchased in the past 365 days.
- B . You should build a similar audience based the client’s current customer base.
- C . You should do interest demographics and launch the campaign.
- D . You should build an audience based on your client’s Fan Page; fans that have engaged with content in the past 90 days.
You are planning the launch of the new mobile app for PhotoSnap.
Your client would like to move current website users to the mobile app and also reach new users.
Which audiences should you use for the mobile app launch? Select the three that best apply. Choose ALL answers that apply.
- A . You should build custom audiences based on the customer database of people who have purchased in the past 365 days.
- B . You should build a similar audience based the client’s current customer base.
- C . You should do interest demographics and launch the campaign.
- D . You should build an audience based on your client’s Fan Page; fans that have engaged with content in the past 90 days.
You are planning the launch of the new mobile app for PhotoSnap.
Your client would like to move current website users to the mobile app and also reach new users.
Which audiences should you use for the mobile app launch? Select the three that best apply. Choose ALL answers that apply.
- A . You should build custom audiences based on the customer database of people who have purchased in the past 365 days.
- B . You should build a similar audience based the client’s current customer base.
- C . You should do interest demographics and launch the campaign.
- D . You should build an audience based on your client’s Fan Page; fans that have engaged with content in the past 90 days.
Your client owns an online nutrition membership program for women, where customers get tips, diets, and discounts on a weekly basis.
They now want to launch a new blog for content marketing purposes, and would like to categorize the content into three buckets:
– Weight loss
– Health
– Mom
You’ve already installed the Facebook pixel on their website; however, you now need to add an additional event pixel code to the blog so that you can track content better.
Which pixel event do you install on the blog? Choose only ONE best answer.
- A . Generate Lead
- B . Complete Registration
- C . View Content
Your were hired to run campaigns for an e-commerce store that has +100 products on their website. You’ve created a new product catalog to run remarketing campaigns; however, your pixel is not detecting the products while users view them.
What can you do to fix this issue? (Select two that apply) Choose ALL answers that apply.
- A . You need to associate the client’s website pixel with the product catalog in the Ad Account.
- B . You need to associate the client’s website pixel with the product catalog in the Business Manager.
- C . You can use the Product Catalog Preferences API to pair your client’s pixel with the product catalog.
- D . You need to create a new pixel and re-upload the product catalog.
- E . You should run remarketing campaigns without the Facebook pixel.
What are some advantages for Facebook Pixel? (Select all that apply) Choose ALL answers that apply.
- A . Track cross-device conversions.
- B . Show to the right people, at the right moment, on the right devices.
- C . Build Core Audiences based on website visitors.
- D . Build audiences based on users who have installed your app.
- E . Unlock additional advertising tools within Facebook.
- F . Evaluate your ROAS.
