Facebook Blueprint 410-101 Facebook Certified Media Buying Professional Online Training
Facebook Blueprint 410-101 Online Training
The questions for 410-101 were last updated at Jan 07,2026.
- Exam Code: 410-101
- Exam Name: Facebook Certified Media Buying Professional
- Certification Provider: Facebook Blueprint
- Latest update: Jan 07,2026
Your client is interested in running a campaign with a video, but they are still not 100% sold on running Facebook ads.
Given their skepticism, they would like you to run multiple campaigns, with the same video content but the following campaign objectives:
✑ Optimization goal for impressions
✑ Optimization goal for video views
So you need to run an optimization goal for impressions and another one for video views.
You will then be able to compare both campaigns through the eCPM metric.
How does the eCPM calculation differ within both campaigns?
Select all that apply. Choose ALL answers that apply.
- A . The eCPM for the impression campaigns will only take into account the advertiser bid per impression.
- B . The expected CPM can’t be compared between the impressions and video views campaigns.
- C . The eCPM for the video view campaign will include an additional component of the estimated click-through rate.
- D . The eCPM for the video view campaign will include an estimated conversion rate calculated by Facebook.
Your client launched a product two years ago, and it did very well with the young generation.
As they are getting close to market saturation in this niche market, they are looking for opportunities to expand. A research showed 1.5 million potential customers with an older audience.
With this information in mind, they want to know how much it would cost them to reach the new audience, with a marketing campaign on Facebook for 25 days and a frequency of 4.
How would you estimate this cost? Choose only ONE best answer.
- A . You can build saved audiences and then select them in Power Editor to determine how much it would cost to market to both audiences.
- B . You could build reach campaigns and estimate how much it would cost you to run the campaigns.
- C . You could enter the audience into the Campaign Planner and estimate how much it would cost you to run the campaign.
- D . There is no way of knowing on Facebook how much it would cost to reach both audiences.
What are some of the benefits of using "Reach and Frequency" buying option on Facebook?
Select all that apply. Choose ALL answers that apply.
- A . Predictability and control over frequency.
- B . Predictability and control over reach and CPM.
- C . Include Instagram as placement.
- D . Define how much you want to spend each day.
- E . Launch marketing campaigns to customer databases.
You want to run an app install campaign for one of your clients.
They would like to reach out to new audiences, but don’t want to pay more than $9 per app install registered through the campaign. They have a specific budget, so the cost per install can’t pass a maximum price.
Which bidding strategy should you optimize for? Choose only ONE best answer.
- A . The campaign should run under the "Lowest Cost" bidding option with a Maximum-Cost ceiling of $9 in order to maintain the clients per app install costs.
- B . There is no way in setting a $9 average cost within Facebook for app installs. You can only use it with product catalog sales campaigns.
- C . The campaign should run with a Target Cost bidding strategy since you want to maximize the efficiency of your budget.
- D . The campaign should run under the "Target Cost" bidding strategy since you want to stabilize the cost per install at $9.
You want to run an app install campaign for one of your clients.
They would like to reach out to new audiences, but don’t want to pay more than $9 per app install registered through the campaign. They have a specific budget, so the cost per install can’t pass a maximum price.
Which bidding strategy should you optimize for? Choose only ONE best answer.
- A . The campaign should run under the "Lowest Cost" bidding option with a Maximum-Cost ceiling of $9 in order to maintain the clients per app install costs.
- B . There is no way in setting a $9 average cost within Facebook for app installs. You can only use it with product catalog sales campaigns.
- C . The campaign should run with a Target Cost bidding strategy since you want to maximize the efficiency of your budget.
- D . The campaign should run under the "Target Cost" bidding strategy since you want to stabilize the cost per install at $9.
You are running conversion ads to an inexpensive $0.99 mobile phone app.
You’ve been running app install ads for some time now, and have been getting 105
downloads of the $0.99 mobile app every two weeks.
You talk with your team, and there is a huge discussion on how to properly set up attribution windows, and whether there is enough data to run conversion ads for the mobile app.
What recommendations do you give your team?
Select all that apply. Choose ALL answers that apply.
- A . There are 105 conversions every two weeks, so this number meets the minimum requirement of conversions by Facebook.
- B . You should set up a 1 day after view and 7 days after a click attribution window.
- C . You should set up a 1 day after a click attribution window.
- D . You should set up a 1 day after a view and 1 day after a click attribution window.
You want to share the different campaign options you’ve built in the Campaign Planner with
your customer.
What are some of the different ways you can share them?
Select all that apply. Choose ALL answers that apply.
- A . Send an email that includes the details of the campaigns and links to it.
- B . You can send a link directly from the Campaign Planner for them to see.
- C . You can send them the CSV file of your campaigns through email.
- D . You can’t share campaigns in the Campaign Planner.
Your client needs to get rid of inventory and wants to run a flash sale of several products.
What are some recommendations you would suggest when setting up the bidding for the offers? Select all that apply. Choose ALL answers that apply.
- A . You should run an accelerated delivery.
- B . You should run a standard delivery.
- C . You should set up a minimum bidding price.
- D . You should set up a maximum bidding price.
A client would like to launch a new branding campaign with various posts for a product line that is being re-launched to a new segment.
You want to run a 7 day campaign, with 3 sequenced ads, all with a frequency cap of 2 within 7 days. You’ve set up three different post interaction campaigns through Facebook Auction.
What changes do you need to make to this campaign set up? Choose only ONE best answer.
- A . You need to do reach and frequency buying with a frequency cap of 3 every 21 days with sequenced delivery
- B . You need to increase frequency to 3 for every 7 days and change campaign objective to reach.
- C . You need to change frequency cap to 3 with post interaction campaigns.
- D . You need to do reach and frequency buying with a frequency cap of 3 every 7 days and three different post interaction campaigns
- E . You need to do reach and frequency buying with a frequency cap of 3 every 7 days with sequenced delivery
Topic 3, Given a scenario, determine when and how to use the Facebook pixel, SDK, and Offline Conversions
What tools can you use to determine if Facebook Pixel is detecting your event conversions? (Select all that apply) Choose ALL answers that apply.
- A . Facebook pixel helper
- B . Facebook Custom Audiences
- C . Business Manager’ Pixel Data Source
- D . Facebook Analytics Tools
