Facebook Blueprint 410-101 Facebook Certified Media Buying Professional Online Training
Facebook Blueprint 410-101 Online Training
The questions for 410-101 were last updated at Jan 07,2026.
- Exam Code: 410-101
- Exam Name: Facebook Certified Media Buying Professional
- Certification Provider: Facebook Blueprint
- Latest update: Jan 07,2026
Your client is a well recognized large brand, which has been in the market for +30 years, with a solid customer base.
The marketing brand manager wants to run Facebook ads for their new spring campaign. He/she insists on running interaction posts as the primary objective for all of the campaigns.
You explain that as a brand, they will benefit more running reach and frequency campaigns instead of promoted posts.
Select all of the reasons you give the brand manager to use reach and frequency as the primary bidding option. Choose ALL answers that apply.
- A . Branding campaigns usually have better performance by using the reach and frequency option as you can optimize for reach, frequency, and overall budget.
- B . Branding campaigns usually perform better when optimized through CPM than CPA. C. Reach and frequency will ensure the lowest cost per reach and cost per person impacted.
- C . For brand marketing, changing attitudes and behaviors at scale will generate better results than specific actions on posts.
The agency your are working at just landed a big client. A record label who works with up-and-coming artists and has successfully launched careers of several artists.
You are on the team responsible for the launch of a new album recorded by an up-and-coming rock band. They also plan to hold a multi-city tour in the next 4 months.
The record label has realized that in order to sell-out concerts, they need to maximize reach to audiences interested in "rock" for 1 month with multiple ads prior to the concert. You have video and image content as creative.
What are some of the recommendations you make for running these ads? Select all that apply. Choose ALL answers that apply.
- A . You should use reach and frequency buying option and set frequency between 1-2 per week.
- B . You should use reach and frequency buying option and set frequency between 5-6 per week.
- C . You should use auction buying option and set frequency between 1-2 per week.
- D . You should build a custom audience based on people interested in rock.
- E . You should build a core audience based on people interested in rock related topics.
Your client is launching a new car nationwide.
They’ve come up with a marketing campaign that contains three different videos. They want to deliver the campaign to a large audience during a specific time frame.
What buying option should they use and how should you optimize your campaigns? Choose only ONE best answer.
- A . Ad Auction, running multiple campaigns with specific dates so that it’s targeted correctly. B. Reach and Frequency, with Sequenced delivery, so that you run campaigns on specific dates.
- B . Reach and Frequency, with Scheduled delivery, so that you run campaigns on specific dates.
- C . Ad Auction, with a brand awareness campaign, in order to maximize reach of the different campaigns.
Your client wants to improve the results of your ads, so they suggest to increase the bidding.
You explain to them that multiple factors affect results; bidding is only one of them.
What are the other factors that affect your ad results? Select all that apply. Choose ALL answers that apply.
- A . Advertiser bid
- B . Estimated Action Rates
- C . Relevance
- D . Frequency
- E . Ad Quality
- F . Quality Ranking
- G . Conversion Rate Ranking
Your client gave you 50 USD to run an ad. You are required to run the campaign for 20 days on a daily budget.
They want you to run a post engagement to a custom audience of their customer database.
More specifically, customers who have bought a product in the past 180 days.
What is the daily budget for the campaign and how would you set it up? Choose only ONE best answer.
- A . Your daily budget is 2.5 USD, and you set up daily budget for 2.5 USD.
- B . Your daily budget is 2.5 USD, and you set up lifetime budget for 50 USD.
- C . You set up a lifetime budget of 50 USD. The daily budget is irrelevant.
- D . There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to increase the budget to 100 USD.
- E . There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to decrease the timeline to 15 days.
What will determine the results of your campaigns on the Facebook platform?
Select all that apply. Choose ALL answers that apply.
- A . Whether you use Facebook Manager or the Fan Page to run ads.
- B . Facebook Auction.
- C . Advertiser changes in audience, budget, placement, schedule, and optimization goals.
- D . Pacing system you set up.
Your client is running a branding campaign on TV and wants to increase their online presence through Facebook.
You recommend using Facebook TRP buying plan as a good option, but since your client is new to Facebook platform, they want to understand its benefits better to plan, buy, and measure branding campaigns in conjunction with TV advertising? Select all that apply. Choose ALL answers that apply.
- A . You can optimize and find audiences that are most likely to recall ads when using Facebook brand awareness option.
- B . You are going to be able to reduce your customer’s budget as users tend to react more to Facebook than TV ads.
- C . You can use Nielsen’s Digital Ad Rating to measure the effectiveness of the campaign to compare with TV ads.
- D . You can do direct response marketing to new audiences.
- E . Your client will be able to compare Facebook campaigns with your TV traditional media campaigns.
Your client is interested in running a campaign with a video, but they are still not 100% sold on running Facebook ads.
Given their skepticism, they would like you to run multiple campaigns, with the same video content but the following campaign objectives:
✑ Optimization goal for impressions
✑ Optimization goal for video views
So you need to run an optimization goal for impressions and another one for video views.
You will then be able to compare both campaigns through the eCPM metric.
How does the eCPM calculation differ within both campaigns?
Select all that apply. Choose ALL answers that apply.
- A . The eCPM for the impression campaigns will only take into account the advertiser bid per impression.
- B . The expected CPM can’t be compared between the impressions and video views campaigns.
- C . The eCPM for the video view campaign will include an additional component of the estimated click-through rate.
- D . The eCPM for the video view campaign will include an estimated conversion rate calculated by Facebook.
Your client is interested in running a campaign with a video, but they are still not 100% sold on running Facebook ads.
Given their skepticism, they would like you to run multiple campaigns, with the same video content but the following campaign objectives:
✑ Optimization goal for impressions
✑ Optimization goal for video views
So you need to run an optimization goal for impressions and another one for video views.
You will then be able to compare both campaigns through the eCPM metric.
How does the eCPM calculation differ within both campaigns?
Select all that apply. Choose ALL answers that apply.
- A . The eCPM for the impression campaigns will only take into account the advertiser bid per impression.
- B . The expected CPM can’t be compared between the impressions and video views campaigns.
- C . The eCPM for the video view campaign will include an additional component of the estimated click-through rate.
- D . The eCPM for the video view campaign will include an estimated conversion rate calculated by Facebook.
Your client is interested in running a campaign with a video, but they are still not 100% sold on running Facebook ads.
Given their skepticism, they would like you to run multiple campaigns, with the same video content but the following campaign objectives:
✑ Optimization goal for impressions
✑ Optimization goal for video views
So you need to run an optimization goal for impressions and another one for video views.
You will then be able to compare both campaigns through the eCPM metric.
How does the eCPM calculation differ within both campaigns?
Select all that apply. Choose ALL answers that apply.
- A . The eCPM for the impression campaigns will only take into account the advertiser bid per impression.
- B . The expected CPM can’t be compared between the impressions and video views campaigns.
- C . The eCPM for the video view campaign will include an additional component of the estimated click-through rate.
- D . The eCPM for the video view campaign will include an estimated conversion rate calculated by Facebook.
