Facebook Blueprint 410-101 Facebook Certified Media Buying Professional Online Training
Facebook Blueprint 410-101 Online Training
The questions for 410-101 were last updated at Oct 07,2025.
- Exam Code: 410-101
- Exam Name: Facebook Certified Media Buying Professional
- Certification Provider: Facebook Blueprint
- Latest update: Oct 07,2025
Topic 2, Align Facebook campaign to business goals
You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads.
What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for? Choose only ONE best answer.
- A . You should bid for CPM and measure conversions.
- B . You should bid for conversions and measure impressions.
- C . You should bid for clicks and measure impressions.
- D . You should bid for installs and measure impressions.
- E . You should bid for impressions and measure impressions.
Topic 2, Align Facebook campaign to business goals
You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads.
What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for? Choose only ONE best answer.
- A . You should bid for CPM and measure conversions.
- B . You should bid for conversions and measure impressions.
- C . You should bid for clicks and measure impressions.
- D . You should bid for installs and measure impressions.
- E . You should bid for impressions and measure impressions.
Topic 2, Align Facebook campaign to business goals
You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads.
What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for? Choose only ONE best answer.
- A . You should bid for CPM and measure conversions.
- B . You should bid for conversions and measure impressions.
- C . You should bid for clicks and measure impressions.
- D . You should bid for installs and measure impressions.
- E . You should bid for impressions and measure impressions.
Which of the following is not a direct response type of ad? Choose only ONE best answer.
- A . Guaranteed Impressions
- B . Mobile App Engagement
- C . Website Clicks
- D . Video Views
- E . Website Conversions
What are the different type of forms you can currently purchase ads on Facebook? Choose only ONE best answer.
- A . Power Editor, Ad Auction, and Marketing Partners.
- B . Facebook Marketing Partners and Ad Auction.
- C . Ad Auction, Insertion Orders, and Facebook Marketing Partners.
- D . Facebook Marketing Partners and Insertion Orders.
- E . Facebook Auction and Facebook Marketing Partners.
Which are the two bidding options that will allow your customer to predict results of their campaigns?
Select two that apply. Choose ALL answers that apply.
- A . Reach and frequency
- B . Auction optimized for video views
- C . Auction optimized for brand awareness
- D . TRP buying
- E . Auction optimized for reach
Which are the two bidding options that will allow your customer to predict results of their campaigns?
Select two that apply. Choose ALL answers that apply.
- A . Reach and frequency
- B . Auction optimized for video views
- C . Auction optimized for brand awareness
- D . TRP buying
- E . Auction optimized for reach
Which are the two bidding options that will allow your customer to predict results of their campaigns?
Select two that apply. Choose ALL answers that apply.
- A . Reach and frequency
- B . Auction optimized for video views
- C . Auction optimized for brand awareness
- D . TRP buying
- E . Auction optimized for reach
What is the main difference between brand marketing and direct response marketing within Facebook? Select all that apply. Choose only ONE best answer.
- A . With brand marketing, Facebook tries to maximize conversions.
- B . With brand marketing, Facebook tries to maximize impressions, reach and frequency.
- C . With direct marketing, Facebook tries to minimize website conversions.
- D . With direct marketing, Facebook tries to maximize mobile app installs.
- E . Brand marketing is for top of the funnel marketing.
- F . Direct Response is for top of the funnel marketing.
What determines the "Total Value" of your ads? Choose only ONE best answer.
- A . Maximizing advertiser value and estimated action rates.
- B . Maximizing Consumer Experience and Advertiser Bid.
- C . Maximizing Advertiser Value and Optimizing Consumer Experience.
- D . Optimizing Consumer Experience and Maximizing User Value.
