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By the theme that generates the most website visits, which email metric indicates the winning promotion theme?

A campaign business practitioner needs to build an A/B test email campaign for two different promotions.

By the theme that generates the most website visits, which email metric indicates the winning promotion theme?
A . Highest Click through rate
B . Lowest unsubscribe rate
C . Highest open rate
D . Lowest activity rate

Answer: A

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