Why should a campaign business practitioner add a compliment to a split?
- A . To analyze the order of the split selection
- B . To analyze records remaining from the split
- C . To analyze rejected records
- D . To analyze content selected in the split
What is the benefit of using the direct mail delivery step instead of a data extraction step?
- A . The delivery step allows for personalization
- B . The delivery step logs data to contact history
- C . The delivery step sends the file to the configured vendor.
- D . The delivery step allows for a preview of the direct mail piece.
In a campaign workflow, how should a Business Practitioner ensure that Adobe Campaign retains data
between intermediate activities?
- A . by selecting "Log SQL queries in the journal" option in the workflow properties
- B . by displaying the target at each step in the workflow
- C . by storing data passed between activities to temporary worktables
- D . by selecting the "Keep the results of interim populations between two executions" option in the workflow properties
D
Explanation:
Reference: https://docs.campaign.adobe.com/doc/AC/en/WKF__General_operation_Executing_a_workflow.html
Which filtering dimension should a Practitioner use to identify responders in a cross-channel campaign?
- A . tracking logs
- B . exclusion logs
- C . delivery logs
- D . approval logs
A Practitioner’s team learns that Gmail has modified its spam filtering criteria.
How should the Practitioner use the client console to obtain the percentage of users that have been affected by this change?
- A . use "Counters" within "Platform" selection in the Navigation hierarchy
- B . use "Aggregates" functionality within Production C Objects created automatically
- C . export the list of the recipients to Excel and create a formula to calculate the required percentage
- D . filter the Recipient dataset based on emails that contain the string "gmail" and divide by total number of Recipients
A Practitioner is using the default data model.
When personalizing based on gender, how many versions of the content should the Practitioner create?
- A . four
- B . three
- C . two
- D . one
A campaign Business Practitioner is provided a text file of mobile phone types and their associated recipient email addresses.
How should the campaign Business Practitioner build the workflow to begin to use the mobile phone type attribute in a targeting workflow?
- A . An update data activity to import the txt file into workflow and a query activity to select all mobile phone types
- B . A query activity to import the text file and an intersection activity to find matches between recipients and the text file
- C . A data loading activity to import the text file into the workflows and enrichment activity to link recipient email address to email address in the text file
- D . A read list activity to import the text file into the workflow and a split activity to segment the mobile phone type
Workflow A runs before Workflow B. Workflow A populates a staging table that workflow B uses to load each day. Workflow B frequency fails because Workflow A is still creating the writing to the table.
What is the best way for a campaign business practitioner to solve this error?
- A . Adjust the scheduled run to ensure there is no overlap
- B . Combine the two workflows together
- C . Use JavaScript to call a Signal in Workflows B instead of a time-based schedule
- D . Remove the staging table because there is no need for temp storage
In which scenario can a business practitioner save time when using a campaign template?
- A . When using unique workflow logic
- B . When using same workflow logic
- C . When sending the same email delivery
- D . When contacting the same address
A campaign requires multiple audience segments for the same delivery.
What must be included in the campaign?
- A . The campaign must contain a split
- B . The campaign must have multiple workflows
- C . The campaign must contain seeds
- D . The campaign must contain multiple deliveries
A campaign business practitioner needs to build an A/B test email campaign for two different promotions.
By the theme that generates the most website visits, which email metric indicates the winning promotion theme?
- A . Highest Click through rate
- B . Lowest unsubscribe rate
- C . Highest open rate
- D . Lowest activity rate
On a Friday, A Practitioner decides to send Deliveries on Monday at 8 AM. The deliveries must have the most up-to-date target.
What should the Practitioner configure before starting the campaign workflow?
- A . extraction date
- B . contact date
- C . scheduler
- D . approval
A Practitioner has customized a delivery for men, women and unspecified gender values. A proof personalized to each gender segment is then required to be sent to an approver prior to the delivery phase.
What is the efficient way to accomplish this?
- A . Specify a Target for the proofs with the Targeting mode set to "Substitution of the address" and specify the approver for a recipient in each of the gender segments.
- B . Specify an approver in the Recipient table via the Target mapping directly.
- C . Create three different deliveries for each of the gender segments and define the same approver for each delivery.
- D . Specify a Target for the proofs with the Targeting mode set to "Substitution of the address" and specify the approver for a recipient using Random profile.
Which three factors can be tested in an email preview prior to executing the delivery? (Choose three.)
- A . mirror pages
- B . personalization
- C . spam score
- D . opt-out link
A workflow including a scheduler with a recurring frequency contains a regular delivery step.
What is the result?
- A . The delivery executes once and errors on the second send.
- B . The delivery executes once and enters a finished state.
- C . The delivery throws a warning message and executes as scheduled for first and second send.
- D . The delivery is sent as scheduled for the first and second send
The number of records out of union is less than intended.
Which conclusion should be made?
- A . The target is dropping inactive records.
- B . The target schemas are NOT the same.
- C . The target is dropping exclusions.
- D . The target populations are NOT mutually exclusive.
Which workflow activity should be used to export data?
- A . Data download
- B . List update
- C . Update data
- D . Data extraction
D
Explanation:
Reference: https://helpx.adobe.com/campaign/standard/automating/using/extract-file.html
A workflow log indicates an incompatible document type error on a union activity.
How should a campaign business practitioner verify the union activity inputs are based on?
- A . The union activity’s inputs are based on the same target mapping
- B . The union activity’s inputs are based on the same filtering dimension
- C . The union activity’s inputs are based on the same targeting dimension
- D . The union activity’s inputs are based on the same global dictionary
An email and direct mail is sent with the below recipient as the target. Their blacklist is shown below.
Which recipients receive deliveries and by which channel?
- A . Email: B,D; Direct Mail: A,B,C,D
- B . Email: A,C; Direct Mail: <none>
- C . Email: D; Direct Mail: C,D
- D . Email: A,B,C; Direct Mail: A,B
More than one person in an approval operator group responds to an approval activity that requires a single response.
What is the result?
- A . The workflow errors if people in the operator group give different responses.
- B . The workflow resumes after the first person in the operator group responds.
- C . The workflow errors if more than one person from the operator group responds.
- D . The workflow pauses until all members of the operator group responds.
A user is assigned to the administrator group (which has full access) and a developer access (which has restricted access).
What is the result?
- A . Based on administrator access, the user does NOT have any limitations
- B . The user is unable to perform any tasks in the instance until the contradiction is fixed
- C . An error is produced because this is NOT a compatible configuration
- D . The user is limited to the rights granted to the Developer group
How should a campaign business practitioner test that dynamic content in delivery displays properly?
- A . Configure the delivery to enable a content control group
- B . Configure the delivery to enable content approval
- C . Configure the delivery content to include seeds
- D . Configure the delivery to send a proof of each content version
A Practitioner is required to execute and store all deliveries related to a delivery template in specific folder defined by the business.
How should the Practitioner most effectively implement this requirement?
- A . Define Routing within the delivery properties of each delivery template.
- B . Move all deliveries manually into defined folders.
- C . Modify the delivery mapping to define the routing.
- D . Define specific Execution folders within the delivery properties of a delivery template.
How would you ensure a delivery is NOT sent to multiple recipients with the same email address?
- A . Place a deduplication activity prior to the delivery
- B . Place a union activity prior to the delivery
- C . Place a change dimension activity prior to the delivery
- D . Place a split activity prior to the delivery
A
Explanation:
Reference: https://helpx.adobe.com/campaign/standard/automating/using/deduplication.html
Which three tasks could a campaign business practitioner do to view a personalized version of a delivery? (Choose three.)
- A . Utilize the test personalization option
- B . Send a proof of the delivery
- C . Analyze the delivery after creating it
- D . Send the email to seed a list to compare
Which two tasks can be performed to reduce the probability of a delivery being blocked or flagged as ‘spam’ by anti-spam tools? (Choose two.)
- A . Make sure your delivery does not contain only images
- B . Email content should have both HTML and text parts
- C . Specify recipient’s name in the greeting
- D . Specify an English translation for non English mails
From which screen on the client should the Business Practitioner approve the targeting of an email delivery in an email campaign?
- A . from the Campaign Dashboard
- B . None. You must open the mail and approve on the website
- C . from the Approval Dashboard
- D . from the Home Screen
What is the advantage of using a string delimiter in the extraction file format?
- A . speeds up the generation of the file
- B . allows the use of Unicode values
- C . results in a smaller file
- D . allows the use of the column separator in string values
What are two reasons to include the email address when importing a list of contacts? (Choose two.)
- A . to meet legal requirements
- B . to update the primary key field
- C . to send a confirmation email
- D . to populate the reconciliation key
A Business Practitioner is starting delivery for two emails.
Which status and failure type combinations are possible in the Recipient Delivery logs for the two messages?
- A . Status: Sent. Failure Type: Not defined Status: Pending. Failure Type: Not defined
- B . Status: Sent. Failure Type: Not defined Status: Pending. Failure Type: Unreachable
- C . Status: Sent. Failure Type: Mailbox full Status: Pending. Failure Type: Unreachable
- D . Status: Sent. Failure Type: Mailbox full Status: Pending. Failure Type: Not defined