An analyst create a workspace based on two separate segments:
A) A Product type = electronics
B) Marketing channel =affiliate
As a follow-up analysis the analyst wants to identify electronics sales from the affiliate channel over the past 90 days.
Which segment should the analyst create to fulfill these requirements?
- A . A new segment to include segment A OR B. Then within 90 days the orders event count is greater than “0”.
- B . A new segment to include segment A AND B. Then within 90 days the orders event count is greater than “0”. Product type = electronics
- C . A new segment to include segment A. Then within 90 days the orders event count is greater than “0”.
- D . A new segment to include segment B. Then within 90 days the orders event count is greater than “0”. Marketing channel = affiliate
A pet food company with an eCommerce store is currently working with two different media agencies to drive online sales through Paid Search advertisements.
They user a parameter in the Tracking Code variable to distinguish between traffic driven by each agency, and they would like to understand which agency is more effective at driving sales.
Which metric should they use to compare and evaluate the agencies Return on Investment (ROI) performance?
- A . Revenue
- B . Cost per acquisition
- C . Conversation Rate
- D . Orders
A client requests a donut chart of the top 10 cities.
The analyst creates the following Freeform table.
The following donut chart was already created, but only shows five cities and an ‘’Other’’ bucket.
What is the correct way to show all 10 cities in the same donut visualization?
- A . Open the visualization settings in the top right visualization menu, and set the item limit to 10.
- B . Right-click the visualization to set the item limit to 10.
- C . Change the source freeform table to limit the amount of records.
- D . Click on the ‘’Other’’ bucket label to unhide the list of elements in this bucket.
A software company released a new product Software44.ID:12345.
When analyzing the products report in order to see how the orders performed since the release of Software4, the product Name report looks like this:
* Software1:144 orders
* Software2:139 orders
* Software3: 58 orders
* Unspecified: 21 orders
The marketing manager wants Unspecified to appear with the product name in the report.
What should the analyst do?
- A . Delete the rule set in Classification Rule Builder with all listed product IDs and product names.
- B . Tell the marketing manager that it cannot be changed the issue comes from the ecommerce/IT team and how they configured the product.
- C . Updated the Classification Imported file with 12345 value for product Software4.
- D . Update the Classification file with Software product name for 12345.
Per a solution design reference, the following variables are set when a social share occurs:
event5 C Social Share
eVar7 C Social Share Channel
prop7 C Social Share Channel
In Adobe Analytics Reports, which report can be created?
- A . Social Share per Visit by Social Share Channel
- B . Top URLs shared
- C . Top Products shared
- D . Social Shares by Marketing Channel
An analyst wants to use all of the following variables to configure a single fallout report:
* Landing page prop
* Marketing channel eVar
* Product view event
* Product category eVar
Which tool should the analyst use?
- A . Workspace
- B . Reports and analyst
- C . Data Warehouse
- D . Segment builder
The website manager asks an analyst to provide an analyst for the churn rate over a period of time among the visitors of product pages.
Which visualization should the analyst choose in order to support the analysis?
- A . Products Conversion Funnel
- B . Cohort table
- C . Fallout
- D . Histogram
A web analyst is viewing a report in an Analytics’ Workspace freeform table and sees a dark grey triangle.
What is the specifying in the report?
- A . Incomplete data
- B . End of data set
- C . Data anomaly detected
- D . Data includes outside data source
A learning platform is prompting the registration to a webinar on three pages. On each page Each page there is a button for webinar registration. Clicking the button triggers event1.
On page A they have a featured video presenting the webinar. The video named’ New webinar’’ is recorded in evar4, once the video is played. Page B and Page C do not have any videos.
Consider the following scenario:
A user comes to page A, watch the video and clicks on the registration button, but then decides to also check page B, then C. On page C the user clicks again on the registration button.
What other of any, should be in place, so that only one registration click is associated with the webinar’’ value of evar4.
- A . The Participation setting should be disable for event1.
- B . No other setting is needed, as evar4 is set only on the first page.
- C . The Unique Event recording setting should be checked for event1.
- D . The linear Allocation setting should be enabled for evar4.
An analyst has to alter a request in report Builder in order to illustrate the number of order by month and by purchase country. Currently it displays only the total values by month.
What are two ways the analyst can address this change? (Choose two.)
- A . Edit the existing request and select the Dimension ‘’Country’’ in the first step of the request wizard and ‘’Month’’ in the second step of the request wizard.
- B . Right-click on the request cell, and added depended Request > breakdown.
- C . Right-click on the request and add Matching request >Breakdown.
- D . Edit the existing request and select the dimension ‘’Month’’ in the first step of the request wizard and Country’’ in the second step of the request wizard.
- E . Edit the existing request, and select the Dimension ‘’Month’ and’’ Country’’ in the first step of the request wizard
Which option should a Shared User select In the Dashboard Manager to see changes/Updates made by the Dashboard Owner?
- A . On Menu
- B . Copy Me
- C . Duplicate Me
- D . Dashboard Player
Anomaly detection alerts the analytics team to a spike in product view on a specific views on a specific item. User further investigation the discovers that a remarketing partner is sending illegitimate traffic to the website. Business partners are asking that the analyst team exclude the traffic from both future report and past reports.
How can this request be accomplished?
- A . Create a processing rule to exclude the traffic.
- B . Create a segment excluding the traffic.
- C . Add offending IP addresses to bot rules to exclude the traffic.
- D . Work with Adobe Engineer to create a VISTA rule to exclude the traffic
Metric event20 has the name ‘’Video event start;. but the manager who requested the dashboard would like the metric to show up in the report as ‘’Video play’’.
The web analyst does not have admin rights.
Which method will display a custom name of the metric used in a table in Workspace?
- A . Change the name of the metrics in the column settings of the table to the desired value.
- B . Manually edit the label of the metric to show up as desired.
- C . Use a calculated metric derived from the original metric, naming it as desired.
- D . Change the name of the metric in the report Suite Manager in the Success Events
Section
When a segment is created from within a report by dragging a component on the segment area, it is possible to re-use It in another report?
- A . Yes, by editing the segment and checking ‘’Make this segment public’.
- B . No, it is not possible.
- C . Yes, by editing the segment and checking ‘’Make this an Experience Cloud audience.’’
- D . Yes it is automatically available is the segment list.
An administrator wants to share a segment with all users in the organization.
What are two best practices for sharing the segments with all users? (Choose two.)
- A . Tagging the segment
- B . Making and sharing a copy of the segment
- C . Approving the segment
- D . Sharing the segment with the Experience Cloud
- E . Sharing the segment with all groups separately
A web analyst has created an elaborate, multi-tabbed report in Adobe report Builder. The report is scheduled to be sent to the executive team every morning at 6AM.
Upon receipt of the first report, an executive team member said the report appears incomplete. It was determined only the first tab of the large report was sent.
What cloud have cause this issue?
- A . The recipient’s email address was incorrectly entered.
- B . There is a limit to the number of tabs a report can contain.
- C . The publish First Tab Only checkbox is the scheduling wizard was checked.
- D . The selected delivery file format was .csv or .txt.
How many touch point can be added to a Fallout Visualization?
- A . 10
- B . 8
- C . Unlimited
- D . 5
Using Intelligence Alerts in an Adobe Analyst Workspace Project, how far back does the alert’s anomaly detection go to determine data anomalies on the daily granularity?
- A . 15 weeks + same range last year
- B . 15 months + same range last year
- C . 365 days + same range last year
- D . 35 days + same range last year
Which two items are available for capture using the Adobe Analytics data insertion API? (Choose two.)
- A . Cached pages hits
- B . Clicking data
- C . Custom links
- D . Web browser configuration data
- E . Custom visitor ID
An analyst needs to configure an Affiliate marketing channel within the Marketing Channel Processing Rules. Traffic from this channel uses the “source” and “campaign_name” query parameters. The “source” query parameter is used by other marketing channels. Traffic from the Affiliate marketing channel this query parameter with a value that starts with “aff”. Affiliate traffic may NOT have a defined value for “campaign name”.
How should the analyst configure the processing rule so that any hits from affiliate are added to the Affiliate marketing channel?
- A . Hits where the “source” query parameter starts with “aff” and the “campaign_name” exists
- B . Hits where the “source” query parameter starts with “aff”
- C . Hits where the “source” and “campaign_name” query parameters exist
- D . Hits where the ‘campaign_name” query parameter starts with “aff”