Adobe 9A0-412 Adobe Analytics Business Practitioner Online Training

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1. Please answer the question using the segment in the exhibit.

Which statement is true regarding the segment if “visit” was changed to “hit”?

2. An analyst needs to deliver a Workspace to the members of the executive team on a weekly schedule. The members of this executive group do NOT for Adobe Analytics or the Adobe Marketing Cloud.

How should the analyst schedule the weekly delivery of this Workspace to this executive group?

3. While running an Adobe Analytics eVar classification report, the analyst has identified that one of the classification values should not be in this report.

In order to remove only this single classification value, what should the analyst do?

4. A marketing organization has ongoing marketing efforts across multiple channels.

In the past, the organization utilized the following URL parameter their efforts:

mpid: to identify the marketing agency partner

afid: for affiliate ID

campId: to track the campaign ID

itrkid: for internal campaigns

offerid: tracks the special offer ID

The marketing manager asks the analyst to provide an example URL that the team can replicate.

What is valid landing page URL with appropriate values?

5. An analyst creates a Workspace based on two separate segments:

A) Product type = electronics

B) Marketing channel = affiliate

As a follow-up analysis, the analyst wants to identify electronics sales from the affiliate channel over the past 90 days.

Which segment should the analyst create to fulfill these requirements?

6. Per a solution design reference, the following variables are set when a social share occurs:

event5 C Social Share

eVar7 C Social Share Channel

prop7 C Social Share Channel

In Adobe Analytics Reports, which report can be created?

7. In the image of the funnel shown in the exhibit, which statement is true if the evenue decreases by 50%?

8. search:televisions:1

What change should be made to remove the non-search result pages from the pages report?

9. An analyst needs to configure an Affiliate marketing channel within the Marketing Channel Processing Rules. Traffic from this channel uses the “source” and “campaign_name” query parameters. The “source” query parameter is used by other marketing channels. Traffic from the Affiliate marketing channel this query parameter with a value that starts with “aff”. Affiliate traffic may NOT have a defined value for “campaign name”.

How should the analyst configure the processing rule so that any hits from affiliate are added to the Affiliate marketing channel?

10. An analyst needs to share a Workspace with a select group of individuals that may change over time.

Which process should the analyst follow?

11. A Business Practitioner needs to report on event5 by site section using a custom variable for day of week.

Which option allows the Business Practitioner to most efficiently achieve this goal?

12. Mobile visits (visits where mobile device exists)

What should the analyst do to segment the data warehouse report for mobile visits from the social media channel?

13. An analyst need to evaluate the “greatest gifts” email campaign. The following variables are available in Adobe Analytics:

- s.campaign: Tracking Code (using the “cid” parameter) C 30-day expiration. Last Touch

-prop1: Full Page URL

-eVar1: Full Page URL C 30-day expiration. Last Touch

-Pages: Custom page name

When the campaign was launched, the landing page URL was as follows:

How can the analyst report on revenue from the “greatest gifts” campaign for the last 30 days?

14. As part of the checkout process of an e-commerce site, the following pages and events are being set in the order shown:

- Page Name: Start Checkout C event1

- Page Name: Shipping Information C event2

- Page Name: Payment Information C event3

- Page Name: Review Order C event4

- Page Name: Purchase Confirmation C event5

The analyst needs to create a report that the company can use to determine the page in the checkout process where visitors have the highest rate and where visitors go after falling out of the funnel.

What should the analyst use to create this report?

15. How can the analyst correctly display “homepage” traffic?

16. An analyst needs to create a report that trends multiple metrics in a single chart. These metrics need to be added to a standard Adobe Analytics dashboard.

How should the analyst create this report?

17. The analyst needs to the deliver a daily report that details a full list of the most popular products as they were sold by their merchandising categories. Products can belong to multiple merchandising categories and sub categories.

Which statement below best explains why the daily scheduled delivery of a report direct from the Adobe Data Warehouse would be a better choice than scheduled report from Adobe Analytics Reports?

18. What are two possible ways to provide a segmented view of the data in Adobe Analytics? (Choose two.)

19. The social media manager sent an email to the analyst claiming that the latest report received has a lot lower conversion attribution to the organic social channel than expected.

The analyst started to investigate and saw the information shown in the exhibit in the marketing channel manager:

What step should the analyst take next?

20. An analyst needs to report on the number of visits where the product, “Basic High Waist Jean,” was viewed AND purchased within the same visit. But the analyst reported on the number of visits where the product, “Basic High Waist Jean,” was viewed OR purchased within the same visit.

What is the result?

21. An analyst needs to deliver a Workspace report to the members of the executive team on a weekly schedule in a form that is easily consumed.

How should the analyst schedule the delivery of this Workspace report?

22. How do the values of calculated metrics change from March 2016 compared to December 2016?

23. An analyst has the following metrics available for a retail site:

- Revenue

- Orders

- All Visits

- Internal Search Visits

- Internal Searches

- Cart Adds

Which calculated metric should the analyst create to report on the internal search conversion rate for purchases?

24. Download the software package

The following variable are available in the company implementation:

Event1: form start

Event2: form complete

Event3: download

Purchase event



eVar1: from name and step

eVar2: download name Orders

What action should the analyst take to analyze the path to conversion shown?

25. An analyst needs to create a report using a mix of pages viewed by visitors and custom events to understand where visitors abandon the process.

Which type of report should the analyst create?

26. The segment in the exhibit was used to report on mobile visits that included the Jewelry and Accessories category.

When applying the segment to view reports., there are instances when mobile are NOT included within the results.

What changes to the segment are required?

27. An analyst needs to provide a URL to the marketing team that can be used to track paid search campaign activity. The analytics implementation is to capture the value of the “cid” query parameter, and set that as the value of s.campaign.

Which URL can be used to measure the paid search campaign activity?

28. Using the Adobe Analytics suite of tools, which two tools should an analyst use to identify abnormalities in a given report? (Choose two.)

29. The analyst needs to create classification for the Products reports for product category. product color and product size.

Where should the analyst create these classifications for the products report?

30. What is the proper sequence to show a completed purchase conversion funnel using the below options:

- Visits

- Product views

- Cart adds

- Checkout

- Purchase

- Entries

- Exits

31. How would the analyst create a segment for a “new visitor”?

32. An analyst wants to set up a monthly revenue target for search engines from Google C Russia within a calendar year.

How should the analyst set target value by month?

33. An analyst needs to deliver a report or data from Adobe Analytics that will be used on a weekly basis. Data requirements are as follows:

- Must include multiple fields Marketing Channel Last Touch, Marketing Channel Last Touch Detail, Products, and Purchase ID

- Must include multiple metrics such as Revenue, Orders, Units, Visits, and Page views

- Must be delivered so that it can be integrated with other data that is NOT a part of the Adobe Analytics data

- Must be able to be imported into another set of data

What method of reporting in Adobe Analytics meets these requirements?

34. The analyst needs to create a virtual report suite for traffic to the site where visitors are from a specific city.

Once this virtual report suite is configured, which features will be available to the analyst? (Choose two.)

35. An analyst needs to create a report in which the user can drill down from the marketing channels of the Last Touch Marketing Report to the product then to the SKU (eVar1) report. The user should be able to access the report from their web browser at any time and change dates and metrics.

Which reporting option enables the user of the report to perform these tasks?


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