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Adobe 9A0-411 Adobe Analytics Developer ACE Online Training

Question #1

A developer needs to measure the number of times that a visitor adds a product to their shopping cart on an e-commerce site. The cart add functionality of the result in an error when the visitor pushes the ‘Add to Cart’ button if a quantity has not been entered.

What type of Dynamic Tag Management rule and condition allows the developer to track cart adds?

  • A . An Event rule that will fire whenever the submit event occurs
  • B . A Direct Call rule that occurs immediately after a product is added to a visitor’s cart
  • C . An Event rule that will fire on the click of the "Add to Cart" button
  • D . A Direct Call rule that is set to fire on the click of the "Add to Cart" button

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Correct Answer: A
Question #2

A developer needs an Adobe Dynamic Tag Management (DTM) Event rule so that a custom event can be triggered when the dropdown/select field below has a change in its value:

<select names= "cat" id="cat" class="postform"></select>

What DTM Event type and CSS selector should be applied?

  • A . Event type of "dropdown" and a CSS selector of ".cat".
  • B . Event type of "focus" and a CSS selector of ".cat"
  • C . Event type of "change" and a CSS selector of "#cat"
  • D . Event type of "select" and a CSS selector of "#cat"

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Correct Answer: B
Question #3

A developer needs to add a third party tracking pixel to a Site using Adobe Dynamic Tag Management (DTM). This pixel is NOT actually an image request. The pixel uses JavaScript to dynamically send data to the third party tracking vendor. The pixels documentation states thai it must be added to the pages <head> and executed before the <body> begins loading.

What type of rule should the developer use?

  • A . A page load rule firing at "Top of Page" with sequential JavaScript
  • B . A page load rule firing at "Onload" with sequential JavaScript
  • C . A page load rule firing at "Top of Page" with non-sequential JavaScript
  • D . A page load role firing at "Onload" with sequential JavaScript

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Correct Answer: C
Question #4

s.pageName is included within the image request of a track link call.

What is the result?

  • A . An exit link is recorded.
  • B . Both a page view and a custom link track are recorded.
  • C . Adobe Analytics ignores s.pageName on s.tl() calls.
  • D . A page view is recorded despite the call being made via s.tl().

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Correct Answer: A
Question #5

A developer needs to add the broweser referrer value to the page data layer. No developer resources are available to make the change on the page. The developer needs to use DTM to include the page referrer without changing the actual source code.

How should the developer modify the data layer?

  • A . Use a page load rule that executes at top of page to add the ‘digitalData.page.pageReferrer’ attribute to the data layer within DTM after the _satellite pageBottom() function fires.
  • B . Call a data element that contains the browser referrer at page bottom. Add the "digitalData.page.pagerefferer" attribute to the data layer within DTM to include the value of the data element.
  • C . Create an event based rule to set the data layer with the value of the referrer.
  • D . Set a cookie at page bottom that contains the browser referrer (if it exists). Use a direct call rule to set the data layer in DTM with the value of the cookie.

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Correct Answer: D
Question #6

A developer creates a global page load rate that loads on all page views and uses data elements that are mapped to a page data layer. After initial testing of the rule, the developer notices that the rule does not execute. The developer sees the following error in the browser console: ‘data layer is not defined*.

What is causing the error?

  • A . The data layer will not be defined on the page until_satellite.pageBottom() has executed.
  • B . The DTM header code is deployed after the data layer so it is not defined when the global page load rule executes.
  • C . The DTM header code is deployed before the data layer so it is not defined when the global page load rule execute.
  • D . The data layer is not defined because _satellite.pageBottom() is not set on the page.

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Correct Answer: A
Question #7

A site analyst request access to Dynamic Tag Management (DTM) to review variable mappings and code.

How should a site administrator grant only these specific user permissions?

  • A . Ask the development team for user credentials to gain access to DTM.
  • B . Grant’User’ access to the analyst through the Adobe Marketing Cloud permission settings.
  • C . Contact Adobe Client Care to grant the analyst "view-only" permissions for publishing within DTM.
  • D . Grant ‘Publisher’ access to the analyst through the Adobe Marketing Cloud permission settings.

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Correct Answer: D
Question #8

An Adobe Analytics developer needs to track all page clicks Except for "footer" links. Al footer links live within the "div id=’footer’" CSS class.

How should CSS be written within an event-based rule to include all links EXCEPT for footer link clicks?

  • A . A:not(div#footer)
  • B . A:not(div id#footer)
  • C . A:not(div#footer)
  • D . A:not(div.footer)

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Correct Answer: B
Question #9

The analytics solution design reference (SDR) for a new deployment notes that eVar1 should contain the value of the page name. While looking at the previous SDR, the developer notices that the previous developer decided to set eVar1 with the hard coded data layer value of "digitalData.pageData.pageName".

The developer needs a condensed image request.

What should the developer do?

  • A . Continue to use the previous developer’s method.
  • B . Use a prop to capture the page name.
  • C . Use custom code to populate eVar1.
  • D . Use dynamic variables to reference the page name.

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Correct Answer: C
Question #10

A developer is trying to add product data to an Adobe Analytics call through Dynamic Tag Management (DIM) on a new DTM property. The developer has created a page load rule triggering at the bottom of the page. The site has a legacy Adobe Analytics implementation. A tracker variable name of s2 has been entered in the Adobe Analytics tool configuration.

The developer adds the code below to the rule’s Adobe Analytic custom page code:

s2.products=";test;

The Adobe Analytics beacon is not populating the product variable.

What is causing this issue?

  • A . The syntax should be s2.product=":test":
  • B . The developer needs to add "products’to s2.linkTrackVars In the custom rode.
  • C . Two Adobe Analytics instances cannot appear on the same page.
  • D . The developer needs to set s.products not s2.products.

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Correct Answer: B

Question #11

A site analyst is using Adobe Analytics reports to review the progress of a recently launched paid search campaign. The paid search keywords report in Adobe Analytics has no data for the current month.

How should this problem be fixed?

  • A . Configure the "Paid Search Detection" rules to include all campaign URL parameters.
  • B . Request access to the "Paid Search Detection" report in the admin console.
  • C . Create a "search keyword classification" on the campaign variable.
  • D . Enable campaign tracking reporting in the UI.

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Correct Answer: A
Question #12

A developer creates a Page load rule in Adobe Dynamic Tag Management (DTM) that should capture a visitor’s transaction ID when a purchase is completed on the site at "http://www.oursite.com/complete.html."

The condition of this page load rule in DTM is as shown:

Assume the "Path" condition of this rule was not present, as seen below

What would be the outcome in the situation?

  • A . The rule would no longer function because all page load rules need a path condition.
  • B . The page load rule could incorrectly fire anywhere that the "transaction_id’ data element is present.
  • C . The rule would NOT function because page load rules require two conditions.
  • D . There would be no difference in the firing of this page load rule.

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Correct Answer: D
Question #12

A developer creates a Page load rule in Adobe Dynamic Tag Management (DTM) that should capture a visitor’s transaction ID when a purchase is completed on the site at "http://www.oursite.com/complete.html."

The condition of this page load rule in DTM is as shown:

Assume the "Path" condition of this rule was not present, as seen below

What would be the outcome in the situation?

  • A . The rule would no longer function because all page load rules need a path condition.
  • B . The page load rule could incorrectly fire anywhere that the "transaction_id’ data element is present.
  • C . The rule would NOT function because page load rules require two conditions.
  • D . There would be no difference in the firing of this page load rule.

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Correct Answer: D
Question #12

A developer creates a Page load rule in Adobe Dynamic Tag Management (DTM) that should capture a visitor’s transaction ID when a purchase is completed on the site at "http://www.oursite.com/complete.html."

The condition of this page load rule in DTM is as shown:

Assume the "Path" condition of this rule was not present, as seen below

What would be the outcome in the situation?

  • A . The rule would no longer function because all page load rules need a path condition.
  • B . The page load rule could incorrectly fire anywhere that the "transaction_id’ data element is present.
  • C . The rule would NOT function because page load rules require two conditions.
  • D . There would be no difference in the firing of this page load rule.

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Correct Answer: D
Question #12

A developer creates a Page load rule in Adobe Dynamic Tag Management (DTM) that should capture a visitor’s transaction ID when a purchase is completed on the site at "http://www.oursite.com/complete.html."

The condition of this page load rule in DTM is as shown:

Assume the "Path" condition of this rule was not present, as seen below

What would be the outcome in the situation?

  • A . The rule would no longer function because all page load rules need a path condition.
  • B . The page load rule could incorrectly fire anywhere that the "transaction_id’ data element is present.
  • C . The rule would NOT function because page load rules require two conditions.
  • D . There would be no difference in the firing of this page load rule.

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Correct Answer: D
Question #16

Clicks on download links are tracked

Which selection of code meets the requirements?

  • A . Option A
  • B . Option B
  • C . Option C
  • D . Option D

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Correct Answer: B
Question #17

An Adobe Analytic Developer needs to set s.campaign with the query string value whenever a query string of ?cid=[[value]] is present in the URL. The client does NOT want s.campaign to track duplicate values during the same visit to avoid tracking duplicate clickthroughs.

The developer has developed the following code in AppMeasurement:

s.campaign = s.Util.getQueryParam(‘cid’);

Which line of code should be used to meet the rest of the tracking requirement?

  • A . s.campaign = s.UtiLuniqueVal;
  • B . s.campaign = s.getValOnce(‘cid’)
  • C . s. campaign = s.UtilcookieRead(‘s_.campaign’);
  • D . s.campaign = s. getValOnce(s.campaign, ‘s_campaign’);

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Correct Answer: D
D

Explanation:

https://stackoverflow.com/questions/43338982/s-sess-cookie-not-storing-the­value-from-query-string-parameter-cid

Question #18

A developer needs to trigger an Adobe Analytics s.tl() onClick on all buttons across all pages in one of the site dircetories. The developer creates a direct call rule to set the s.tl() for the buttons.

For example:

www.acme.com/pageswithbuttons/index.html

www.acme.com/pageswithbuttons/anotherpagewithbuttons.html

Dynamic Tag Management (DTM) is currently embedded on all site pages. There is no data layer on the site. The site’s IT team is too busy to help the developer.

Why is a direct call rule in inappropriate solution for the problem?

  • A . s_code’s doPlugins is appropriate for this type of tracking with in DTM
  • B . Direct call rules only have one condition (a string to call the rule)
  • C . Direct call rules have many conditions but NOT a pathname condition
  • D . A Page Load rule can fire a s.tl()

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Correct Answer: B
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